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An expert, and no book?

By 4 Comments

A marketing expert stopped by my booth at the California Women’s Conference. I recognized her name and was quite proud to meet her in person. She introduced herself and told me about her unique approach to helping her clients get visibility and move into 7-figure incomes.

I was immediately intrigued and wanted to learn more about her background and approach. Perhaps I would even sign up for her program.

As is my usual practice, when I returned to my office I checked out her website.

Well done.

Next, I dashed over to Amazon to get her book, but I couldn’t find one.

That’s right.

No book.

Zip.

Nada.

A marketing expert without a book in her area of expertise?

That diminished her credibility in my mind.

Sure, her work and results could be as amazing as she
described without her having written a book.

=====================
Get stated on your book with the e-course,
Rockin’ My Book now.
=====================

With the changes in publishing it’s easier than ever
to create a full-length print book or an ebook. That’s why
it’s surprising to find a blogger, coach or entrepreneur who
has not made the time and commitment to write up her
approach, system, best tips, advice or success story.

If this sounds like you, be aware of another sobering fact:
meeting planners, bloggers and radio hosts are less likely
to invite you to interviews and speaking gigs if you don’t
have a published book.

There is good news.

Your book doesn’t have to be a full-length  print version to
earn respect. E-book authors are winning credibility
along with print authors even though ebooks are a lot shorter
and much quicker to create and publish.

Don’t let your credibility be diminished any longer because
you don’t have a book on the market. As a blogger, coach
or entrepreneur you already have content that you share
with your clients and subscribers. Turning what you know
into a print or ebook is the next logical step.

=====================
Get stated on your book with the e-course,
Rockin’ My Book now.
=====================

More good news.

You don’t have to choose between a print book and an ebook.
Most authors create both.

If you are ready to step up your positioning, credibility and
visibility, let me be your partner in your journey to publishing
your print book or ebook.

Best news of all.

Grab the 4-week e-course and work on it at
your own pace. Get stated on your book with the e-course,
Rockin’ My Book now available now.  In it we will tackle the toughest
part of writing your book: getting started, targeting your reader and
making a workable plan to complete and market your book.

Get stated on your book with the e-course,
Rockin’ My Book now.

I look forward to being your partner to publishing success.

Blessings,
Flora

P.S. If your inner critic is telling you that it’s too late to start or finish your book this year, send her to the corner without her dinner. She’s wrong. Join me in Rockin’ My Book and we’ll set her straight together.

Filed Under: achieving writing goals, the writing life, writing a book, writing an ebook Tagged With:

Get Millions of Readers to Review, Recommend and Buy Your Book

By 2 Comments

Readers may judge a book by its cover, but they are often swayed to buy a book (or not) by the reviews.

Honest, authentic reviews from top reviewers and avid readers are respected by prospective buyers.

A book without reviews may be passed over by potential buyers.←Click to tweet (affiliate link)

Do bad reviews hurt book sales?←Click to tweet (affiliate link)

When Fifty Shades of Grey: Book One of the Fifty Shades Trilogy
was at the top of many literary conversations, I visited Amazon to see what all the fuss was about. I expected to check out a few reviews, but I was amazed to see that it has received 12, 666 reviews as of today.

Most of the reviewers seemed to criticize the book for being poorly written, even amateurish, but almost all of them ended with one telling phrase: “but I couldn’t put it down.” While this trilogy received its fair share of put-downs, slams and outright scathing attacks, it still enjoys best-seller of the year status.

What does all this mean?

Even critical reviews may sway readers to buy a book, if for no reason than to confirm the bad reviews.

Who is responsible for getting reviews for your book?

At one time authors counted on publicists, newspapers and magazines for reviews, but no more.

The publishing landscape has changed.

You must go after reviews as a central part of your book promotion strategy, especially if you are a self-published author.

As a matter of fact, you must start seeking reviews long before your book is published. But where do you start?

Where do you get reviews for your book?

You’ve probably already heard of Goodreads, the popular site where more than 7.3 million readers are creating bookshelves with books they’ve reviewed and recommended. But this is just one of many other sites where you can find eager readers ready to review and recommend your book.

You could comb the Internet for months and find these rich review sources on your own, but that would take a huge chunk of your time that could be better spent making contacts and requesting reviews.

For this reason I was thrilled when Joan Stewart, aka the publicity hound, offered a webinar called “Where to Find Millions of Readers Online to Review, Recommend & Buy Your Books.” (affiliate link)

You will not be able to find this many review sources in one place anywhere else. Even though I’m now one of Joan’s affiliate, I’ve been a customer for a long time. I started buying Joan’s products when I began my first Internet business back in the late 90’s before webinars existed. She was shipping audio cassettes then.(Look it up if you’re under 25.)

I consider myself a pretty good researcher and yet Joan always uncovers sources I haven’t found. What I like best about this presentation is the insider information such as the right way to approach reviewers.  The last thing you want to do is commit a faux pas.

I also admire and respect Joan’s keen knowledge from her years as a journalist that makes her savvy about on and offline sources.

In her usual manner, in this webinar Joan not only gives a content-rich presentation but has made available the following bonuses:

1. a handy directory of all the sites she mentions, by category.

2. a link to the mp4 video recording so you can watch it again and again (and you will want to)

3. a pdf of the PowerPoint slides that she used during webinar ( I watch the slides from her presentations many times to review what she shared)

4. an mp3 so you can listen on your iPod

5. a selection of the best forums and listservs where authors and publishers can learn about writing and publishing.

I recommend this webinar to all my clients as part of their marketing plan.  I know  you will find it a tremendous boost to marketing your book as well.  Get more details and grab your copy now here

Filed Under: the writing life Tagged With: ,

It Takes a Village to Self-Publish a Book to Avoid Losing Your Shirt or Your Mind

By 3 Comments

If you want to self-publish a book without losing your shirt or your mind, you need help.

Self-publishing is not a solo act.

Yes, you may write your rough draft alone in your room or closet for months with only quick breaks to refuel your stomach and sleep.

But to publish a book that stands any chance of being read, much less being profitable, you need to gather others who can help you with the less-glamorous, but essential parts of getting your book to market.

It takes a village to publish a book to avoid losing your shirt or your mind. ←Click to tweet

Who must be in your village and what is the role of each?

1. You

You must be an eager participant not just in the writing, but in the marketing of your book.

There is no “set-it-and-forget-it” in book marketing.  ←Click to tweet

No publicist, agent or company will care about your book more than you do.  Think of yourself as the contractor and the other folks in your village as subcontractors. You will select them and oversee the work they do for you.

2. Publishing coach or accountability partner

A coach or accountability partner plays an important role. You know that you could get your book written without any prodding, but if you’re like most humans you accomplish more when you have someone nudging you along.

You could build muscles and lose weight on your own too. Chances are, however, that you won’t stick to any fitness plan if you don’t have someone tracking and encouraging you on.

A publishing coach serves an even more important function when you are self-publishing.  She will help you evaluate your options in selecting the other members of your village so you aren’t scammed into overpaying for services or being lured into worthless package deals from  unscrupulous companies.

3. Editor

Did you let out a loud sigh of relief when you finished your rough draft? Perhaps you thought the hard part was over. Depending on who to you talk to, that may be true.

But I pity the fool who publishes a book without having a professional editor go through it with a fine-tooth comb.

Without a skilled editor, your book will be screaming “amateur” and will become the victim of ruthless reviews on Amazon and other online retailers. Today’s readers are not very patient with books that are riddled with errors or sound like 5th grade compositions.

Once the editor returns your manuscript you still have work to do, refining and polishing.

James Michener was not kidding when he said,
“I’m not a very good writer, but I’m an excellent rewriter.”

4. Proofreader

While the editor was digging into content, ensuring flow, structure and consistency of style, the proofreader is looking for mistakes in spelling and grammar that can mar, alter or skew your meaning.

Proofreaders know that they can’t count on spell checkers, so they use many other means.

5. Book cover designer

Since the cover is the first thing prospective buyers see, it plays an important role. The front cover captures attention, and if it garners enough curiosity the reader goes to the back cover where the details convince the reader to plunk down his credit card.

Even though ebooks typically show only a front cover, it is nonetheless important.

Consult your coach,  fellow authors and colleagues to help you find book cover designers who can work with you to create the cover that best represents your book.

6. Interior book/layout designer

Self-publishing a book can be easy, but self-publishing a “professional” book requires skill. Chances are you don’t have all the skills required. That’s why I urge you to gather the experts you need to have in your village.

Up until this stage you may have been working with your manuscript in Microsoft Word.  When getting it properly formatting, Microsoft Word is no longer your friend.

No matter how well polished your manuscript is, you can fall into a big pothole if it is not laid out properly.  While some of the Print on Demand companies may give you instructions on doing this yourself, it’s still possible to make amateur mistakes that will diminish all the work you’ve done up to this point

 7. Printer, Fulfillment and Distribution

Once your book has received the blessings of the first six folks in your village, you’re ready to share it with the world.

Your coach or anyone of the other experts can be helpful in selecting the company that will print your book. Print on demand companies often have an option for getting your book into the hands of buyers. While you may enjoy selling your book at book signings and book release parties, chances are you don’t want to tackle the task of shipping every copy purchased online from popular retailers.

8. Marketing department

Most self-published authors have little experience with marketing.

 

A word of caution:

Beware of companies selling packages that include all of these services in one. They are too often motivated more by profits than by helping you get a professional book.

For newcomers to publishing, gathering your village will seem like a daunting task. You can count on your coach and groups of self-publishers and independent publishers to steer you toward the ethical and affordable experts. Local, national, and online groups are dedicated to helping you succeed with your book writing, publishing and marketing goals. A few of them are

=================

If you’re ready to gather your village or learn more about starting your book, I’ll be happy to be your traveling companion. Here are your coaching options.

 

 

 

Filed Under: publishing, self-publishing, the writing life, writing a book Tagged With: , , , , ,

Capture Attention for Your Book, Business or Service When You Blend with the Trends

By 2 Comments

It’s no mistake that retailers begin pushing back-to-school merchandise months before traditional school openings. They know the importance of capturing attention when customers focused on events, trends and observances that are important to them.

Pair your business with monthly observances to attract customer attention and  uncover hidden riches in your business.    ←Click to Tweet

Every month of the year is full of monthly, weekly and one-day observances.

When you can find a way to share your knowledge, expertise and skills to help your readers, website visitors, workshop attendees, and customers, you enrich your value and uncover profits you may otherwise have missed.

Use trend tie-ins to create prime content for compelling press releases.  ←Click to Tweet

Coaches, bloggers, and entrepreneurs,  show your expertise and skills with tie-ins to monthly trends. This also captures attention with free publicity,  Consider writing articles, tips, booklets, ebooks or audio guides based on some of the following August through December observances.

Back to School Month

  • Feng Shui consultant– how best to arrange college dorm rooms
  • Parenting consultant– how parents can to prepare their youngsters for school success
  • Image consultant–fashion advice on styles on which parents and teenagers can agree
  • Interior designer–tips on decorating in limited space of a dorm room

Family Meals Month

  • Plant-based nutritionist–how to transition your family to a whole foods diet

College Savings Month

  • Personal finance coach–ways to begin or continue college savings progams

Self-Improvement Month

  • Life coach–how to set and accomplish personal growth goals

Mold Awareness Month

  • Contractor–ways to prevent, spot and rectify mold in your house or office

Library Card Sign-up Month

  • Author–little-known benefits of using your local library

What are some ways you can use the following observances to capture customer attention in your niche?


August Observances

American Adventures Month
American Indian Heritage Month
Back to School Month
Black Business Month
Cataract Awareness Month
Children’s Eye Health & Safety Month
Children’s Vision & Learning Month
Get Ready for Kindergarten Month
Family Meals Month
Golf Month
Motorsports Awareness Month
National Fetal Alcohol Spectrum Disorders Awareness Month
National Immunization Awareness Month
National Spinal Muscular Atrophy Awareness Month
National Runaway Prevention Month
National Truancy Prevention Month
National Water Quality Month
Neurosurgery Outreach Month
Pedestrian Safety Month
Psoriasis Awareness Month

September Observances

Attention Deficit Hyperactivity Disorder Month
Baby Safety Month
Backpack Safety America Month
Childhood Cancer Awareness Month
College Savings Month
Gynecology Cancer Awareness Month
Library Card Sign-up Month
(World) Leukemia and Lymphoma Awareness Month
National Alcohol & Drug Addiction Recovery Month
Mold Awareness Month
National Chicken Month
National Childhood Obesity Awareness Month
National Childhood Injury Prevention Month
National DNA, Geonomics & Stem Cell Education Month
National Coupon Month
National Head Lice Prevention Month
National Organic Harvest Month
National Osteopathic Medicine Month
National Prime Beef Month
National Sickle Cell Month
National Preparedness Month
National Prostate Cancer Awareness Month
National Skin Care Awareness Month
Pediatric Cancer Awareness Month
Self Improvement Month
Shameless Promotion Month
Sports and Home Eye Health & Safety Month
National Hispanic Heritage Month (September 15-October 15)

 

October Observances

National AIDS Awareness Month
National Animal Safety and Protection Month
National Audiology Awareness Month
National Bake and Decorate Month
National Book Month Link
National Bullying Prevention Awareness Month
National Breast Cancer Awareness Month
National Caramel Month  Link
National Chili Month
National Chiropractic Month
National Crime Prevention Month
National Cyber Security Awareness Month
National Dental Hygiene Month
National Depression Education & Awareness Month
National Disability Employment Awareness Month
National Domestic Violence Awareness Month
National Down Syndrome Month
National Ergonomics Month
National Family Sexuality Education Month – Let’s Talk!
National “Gain The Inside Advantage” Month
National Go On A Field Trip Month
National Kitchen & Bath Month
National Liver Awareness Month
National Medical Librarian Month
National Orthodontic Health Month
National Physical Therapy Month
National Popcorn Poppin’ Month
National Protect Your Hearing Month
National Reading Group Month
National Roller Skating Month
National Stamp Collecting Month
National Work and Family Month
National Sudden Infant Death Syndrome Awareness Month
Organize Your Medical Information Month
Pear and Pineapple Month
Photographer Appreciation Month
Pizza Month
Polish American Heritage Month
Positive Attitude Month

November Observances

Adoption Awareness Month (National)
Alzheimer’s Disease Month (National, US)
Apple Month (US National)
Child Safety and Protection Month
Christmas Seals Month
Diabetes Month (National, US)
Drum Month (International)
Epilepsy Month (National, US)
Hospice Month (National, US)
Native-American Heritage Month (American Indian Heritage Month)

December Observances

  • Bingo’s Birthday Month
  • Colorectal Cancer Education and Awareness Month
  • Exotic Fruits Month
  • International AIDS Awareness Month
  • National Drunk and Drugged Driving Prevention Month
  • National Egg Nog Month
  • National Fruit Cake Month
  • National Stress-Free Family Holiday Month
  • National Tie Month
  • National Write a Business Plan Month
  • Operation Santa Paws
  • Quince and Watermelon Month
  • Root Vegetables Month
  • Safe Toys and Gifts Month
  • Spiritual Literacy Month
  • Take a New Year’s Resolution to Stop Smoking (TANYRSS)
  • Tie One On For Safety Campaign – Runs November 21 through January 1
  • Tomato Month
  • Tropical Fruits Month
  • Universal Human Rights Month
  • Winter Squash Month
  • World AIDS Month
  • Worldwide Food Service Safety Month

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It’s always the right time to get your book written.  ←Click to tweet

If you’re ready to make this the Year of Your Book, I’m ready to be your companion. Start with the 4-week e-course, Rockin’ My Book. Each week you receive a lessons and suggested activities in your email.

Filed Under: attracting customers, creating content Tagged With:

How to Create Your Own Day to Promote Your Book, Business or Cause

By 3 Comments

Major holidays and celebrations usually mean a day off from work. We often spend the time having fun with family and friends, relaxing at home or hitting the road to enjoy nature.

Did you know that there is a day of celebration every day of the year?

Until the early 80’s in the USA only the President and Congress had the right to declare a day a holiday. But it was decided that Congress was spending too much time in approving and denying holidays, so the practice was abandoned. Now anyone can declare and publicize a holiday, recognition or awareness day. You are free to publicize and celebrate it.

Create your own day

How about creating your own celebration day. There is even an official day set aside for you to do just that. Chase’s Calendar of Events has listed March 26th as Make Up Your Own Holiday day.

Chase’s Calendar of Events is the authoritative guide to special occurrences, holidays, anniversaries, celebrity birthdates, religious observances, sporting events, and more from around the world. It was created in 1957 by two brothers, William D. Chase and Harrison V. Chase, to provide a comprehensive reference to calendar dates and observances. If you want your celebration listed in their directory, submit the required information. Get the details here

Another respected listing of celebration days is Celebrate by John Kremer at Celebrate Today

You don’t have to get permission or wait to be listed in either of these directories before creating your day.

Promote your day

Creating your day is just the start, however. You must get others involved, promote your day, and create buzz. You can garner publicity by creatively and assertively tie-ing the day into your book, business or service like these companies did:

  • When Jacqueline Whitmore, speaker, created National Cell Phone Courtesy Month she got recognition in USA Today when she sent out a press release.
  • In  2007 Tropical Smoothie Cafe started National Flip Flop Day and thanked the first 500 customers wearing flip flops with a free smoothie. Part of the proceeds go to help Camp Sunshine, a camp for kids with life-threatening illnesses.

These are just a few of the ideas that Joan Stewart, the Publicity Hound, shares in her Special Report, #45, How to Generate National Publicity from Your Own Holiday (or Day, Week, or Month of the Year (I’m an affiliate, so if you buy this report I’ll make enough to buy a grande latte) It is loaded with pages and pages of creative ways to market your business.

Go ahead and get busy creating your own observance. But be sure to tell us in the comments what you created.

Filed Under: the writing life Tagged With:
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