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Capture Attention for Your Book, Business or Service When You Blend with the Trends

It’s no mistake that retailers begin pushing back-to-school merchandise months before traditional school openings. They know the importance of capturing attention when customers focused on events, trends and observances that are important to them.

Pair your business with monthly observances to attract customer attention and  uncover hidden riches in your business.    ←Click to Tweet

Every month of the year is full of monthly, weekly and one-day observances.

When you can find a way to share your knowledge, expertise and skills to help your readers, website visitors, workshop attendees, and customers, you enrich your value and uncover profits you may otherwise have missed.

Use trend tie-ins to create prime content for compelling press releasesClick to Tweet

Coaches, bloggers, and entrepreneurs,  show your expertise and skills with tie-ins to monthly trends. This also captures attention with free publicity,  Consider writing articles, tips, booklets, ebooks or audio guides based on some of the following August through December observances.

Back to School Month

  • Feng Shui consultant– how best to arrange college dorm rooms
  • Parenting consultant– how parents can to prepare their youngsters for school success
  • Image consultant–fashion advice on styles on which parents and teenagers can agree
  • Interior designer–tips on decorating in limited space of a dorm room

Family Meals Month

  • Plant-based nutritionist–how to transition your family to a whole foods diet

College Savings Month

  • Personal finance coach–ways to begin or continue college savings progams

Self-Improvement Month

  • Life coach–how to set and accomplish personal growth goals

Mold Awareness Month

  • Contractor–ways to prevent, spot and rectify mold in your house or office

Library Card Sign-up Month

  • Author–little-known benefits of using your local library

What are some ways you can use the following observances to capture customer attention in your niche?

August Observances

American Adventures Month
American Indian Heritage Month
Back to School Month
Black Business Month
Cataract Awareness Month
Children’s Eye Health & Safety Month
Children’s Vision & Learning Month
Get Ready for Kindergarten Month
Family Meals Month
Golf Month
Motorsports Awareness Month
National Fetal Alcohol Spectrum Disorders Awareness Month
National Immunization Awareness Month
National Spinal Muscular Atrophy Awareness Month
National Runaway Prevention Month
National Truancy Prevention Month
National Water Quality Month
Neurosurgery Outreach Month
Pedestrian Safety Month
Psoriasis Awareness Month

September Observances

Attention Deficit Hyperactivity Disorder Month
Baby Safety Month
Backpack Safety America Month
Childhood Cancer Awareness Month
College Savings Month
Gynecology Cancer Awareness Month
Library Card Sign-up Month
(World) Leukemia and Lymphoma Awareness Month
National Alcohol & Drug Addiction Recovery Month
Mold Awareness Month
National Chicken Month
National Childhood Obesity Awareness Month
National Childhood Injury Prevention Month
National DNA, Geonomics & Stem Cell Education Month
National Coupon Month
National Head Lice Prevention Month
National Organic Harvest Month
National Osteopathic Medicine Month
National Prime Beef Month
National Sickle Cell Month
National Preparedness Month
National Prostate Cancer Awareness Month
National Skin Care Awareness Month
Pediatric Cancer Awareness Month
Self Improvement Month
Shameless Promotion Month
Sports and Home Eye Health & Safety Month
National Hispanic Heritage Month (September 15-October 15)


October Observances

National AIDS Awareness Month
National Animal Safety and Protection Month
National Audiology Awareness Month
National Bake and Decorate Month
National Book Month Link
National Bullying Prevention Awareness Month
National Breast Cancer Awareness Month
National Caramel Month  Link
National Chili Month
National Chiropractic Month
National Crime Prevention Month
National Cyber Security Awareness Month
National Dental Hygiene Month
National Depression Education & Awareness Month
National Disability Employment Awareness Month
National Domestic Violence Awareness Month
National Down Syndrome Month
National Ergonomics Month
National Family Sexuality Education Month – Let’s Talk!
National “Gain The Inside Advantage” Month
National Go On A Field Trip Month
National Kitchen & Bath Month
National Liver Awareness Month
National Medical Librarian Month
National Orthodontic Health Month
National Physical Therapy Month
National Popcorn Poppin’ Month
National Protect Your Hearing Month
National Reading Group Month
National Roller Skating Month
National Stamp Collecting Month
National Work and Family Month
National Sudden Infant Death Syndrome Awareness Month
Organize Your Medical Information Month
Pear and Pineapple Month
Photographer Appreciation Month
Pizza Month
Polish American Heritage Month
Positive Attitude Month

November Observances

Adoption Awareness Month (National)
Alzheimer’s Disease Month (National, US)
Apple Month (US National)
Child Safety and Protection Month
Christmas Seals Month
Diabetes Month (National, US)
Drum Month (International)
Epilepsy Month (National, US)
Hospice Month (National, US)
Native-American Heritage Month (American Indian Heritage Month)

December Observances

  • Bingo’s Birthday Month
  • Colorectal Cancer Education and Awareness Month
  • Exotic Fruits Month
  • International AIDS Awareness Month
  • National Drunk and Drugged Driving Prevention Month
  • National Egg Nog Month
  • National Fruit Cake Month
  • National Stress-Free Family Holiday Month
  • National Tie Month
  • National Write a Business Plan Month
  • Operation Santa Paws
  • Quince and Watermelon Month
  • Root Vegetables Month
  • Safe Toys and Gifts Month
  • Spiritual Literacy Month
  • Take a New Year’s Resolution to Stop Smoking (TANYRSS)
  • Tie One On For Safety Campaign – Runs November 21 through January 1
  • Tomato Month
  • Tropical Fruits Month
  • Universal Human Rights Month
  • Winter Squash Month
  • World AIDS Month
  • Worldwide Food Service Safety Month


It’s always the right time to get your book written.  ←Click to tweet

If you’re ready to make this the Year of Your Book, I’m ready to be your companion. Start with the 4-week e-course, Rockin’ My Book. Each week you receive a lessons and suggested activities in your email.

Book Writing: The Job of a Chapter

The chapters in your book are not just ways to break your book into parts.

Each chapter has a job, and that job is to answer a question posed by your book title. The answer may be short or very long with its own parts, but still it answers a question.

Let’s take a look at a chapter from my book, Color Your LIfe Happy: Create the Success, Abundance and Inner Joy You Deserve, for example.

The title of my book, when turned into a question is How do you color your life happy?

Each chapter is an answer, but poses its own question as well.

Let’s look at Chapter 2, Preparing Your Mind for Happiness, for example.

Turning that chapter title into a question, it becomes How do you prepare your mind for happiness?

Here are the sections within that chapter that answer the chapter’s question:

  • What’s wrong with rose-colored glasses? (when the section heading is a question, you can bet the content usually will answer in the affirmative)
  • You are not alone
  • Happiness doesn’t require complex skills
  • Your happiness is up to you
  • Happiness is a choice
  • Thinking about change is the first step
  • Maybe you should disregard sensible advice
  • There are two sides to getting what you want
  • Are you stuck in preparation mode?
  • Spiritual beliefs are for daily use, not just weekly worship services

But no matter how much one chapter answers the book’s questions, it leaves some things unanswered. The biggest job of the chapter is to make the reader wanting more and seeking it in upcoming chapters.

Are you ready to let your chapters do their job? I would love to be your partner in crafting your chapters. If you are ready to begin, pop me an email right now with “READY” in the subject line at flora@florabrown.com . Then tell me about your book plans. If you include your phone number I’ll call you within 24 hours. If you get started right away, sign up for my e-course, Rockin’ My Book at http://addauthortoyourresume.com/ecourse

I’m going over to check for your email right now.

22 Ways to Push Past Writer's Block to Writer's Brilliance

At some time every writer hits a block, a slump or a downright drought. This infographic that I learned about from Michelle Shaeffer, who got it from Copyblogger.com (who encourages us to share it,) is a perfect variation of Tip#1. Which of these have you used successfully? Can you add more great ways to create great content to the list?22 Ways to Create Compelling Content - Infographic
Like this infographic? Get more content marketing tips from Copyblogger.