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How to Create Your Own Day to Promote Your Book, Business or Cause

Major holidays and celebrations usually mean a day off from work. We often spend the time having fun with family and friends, relaxing at home or hitting the road to enjoy nature.

Did you know that there is a day of celebration every day of the year?

Until the early 80’s in the USA only the President and Congress had the right to declare a day a holiday. But it was decided that Congress was spending too much time in approving and denying holidays, so the practice was abandoned. Now anyone can declare and publicize a holiday, recognition or awareness day. You are free to publicize and celebrate it.

Create your own day

How about creating your own celebration day. There is even an official day set aside for you to do just that. Chase’s Calendar of Events has listed March 26th as Make Up Your Own Holiday day.

Chase’s Calendar of Events is the authoritative guide to special occurrences, holidays, anniversaries, celebrity birthdates, religious observances, sporting events, and more from around the world. It was created in 1957 by two brothers, William D. Chase and Harrison V. Chase, to provide a comprehensive reference to calendar dates and observances. If you want your celebration listed in their directory, submit the required information. Get the details here

Another respected listing of celebration days is Celebrate by John Kremer at Celebrate Today

You don’t have to get permission or wait to be listed in either of these directories before creating your day.

Promote your day

Creating your day is just the start, however. You must get others involved, promote your day, and create buzz. You can garner publicity by creatively and assertively tie-ing the day into your book, business or service like these companies did:

  • When Jacqueline Whitmore, speaker, created National Cell Phone Courtesy Month she got recognition in USA Today when she sent out a press release.
  • In  2007 Tropical Smoothie Cafe started National Flip Flop Day and thanked the first 500 customers wearing flip flops with a free smoothie. Part of the proceeds go to help Camp Sunshine, a camp for kids with life-threatening illnesses.

These are just a few of the ideas that Joan Stewart, the Publicity Hound, shares in her Special Report, #45, How to Generate National Publicity from Your Own Holiday (or Day, Week, or Month of the Year (I’m an affiliate, so if you buy this report I’ll make enough to buy a grande latte) It is loaded with pages and pages of creative ways to market your business.

Go ahead and get busy creating your own observance. But be sure to tell us in the comments what you created.

10 Ways to Market Your Book: Think Outside the Bookstore

Listen below to me being interviewed by
Lisa Bentson, CEO of LEADs on the topic
“Low to No Cost Ways to Market Your Book, Business or Service”

Listen to internet radio with Lisa Bentson on Blog Talk Radio

Stir Up Some Encouragement, Inspiration, and Rejuvenation

Who has not had moments of discouragement, sluggishness, exhaustion and just plain burnout. To restore yourself you must do what the song says, “pick yourself up, dust yourself off and start all over again.”

Sounds good, but sometimes we don’t even have one ounce of push to start that process. That’s when motivation and inspiration from others can do the job.

Get the encouragement, motivation, inspiration or kick in the pants offered by the following bloggers and authors.

1. Suzannah Windsor Freeman at Write it Sideways says Don’t Quit! Help for Burnt-Out Bloggers/

With 4-month old twins teething and a 2 year-old with a cold, it’s clear that sleep deprivation took its toll on Suzannah and her husband.  She shares how she pulled herself back from weariness to begin posting to her blog again. You’ll be able to relate, get tips and share how you got your blog from dark back to the light.

2. Check in on Chris Guillebeau, author of The $100 Startup and The Art of Nonconformity to see where he is in the world today.

Chris lives his motto: set your own rules and  live life on your own terms.

3. Joanna Penn shares 10 Things the Olympics Can Teach Writers.

There is wisdom for everyone here, of course, not just writers. My favorite is the tip about authenticity. What’s your favorite?

4. Jeff Goins, blogger at Goinswriter describes a day that you may recognize in Days Like This and on his blog, When It Feels Like Everything is Falling Apart.

Thankfully he had a happy ending, as will you.

5. What would you pick as the 10 Most Inspiring Personal Development Quotes of All Time?

See if you agree with author, Myrko Thum, and if you don’t add your own to his list and be inspired today.

6. Angel from Marc and Angel Hack Life posted ample quotes to increase your productivity 60 Empowering Quotes to Help You Get Things Done

I l-o-v-e-d #37.

7. Jeff Nickles at My Super-Charged Life has just what you need,  Fun Tips to Re-Energize Yourself.

Interestingly enough I’ve been doing tip#5, Smile and Laugh, a lot lately since I interviewed Pragito Dove, a laughter meditation master on my radio show. You can listen to that episode here and even participate in a short laughter mediation exercise if you wish.

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Now that you’re feeling energized and enthusiastic, how about starting or finishing that book you have in you? I’d love to be your partner in your writing journey. I already created your 7-Step Roadmap to Publishing Success. Get it here.

10 Top Tips and Other Great Ideas for Creating Your Audio Book

When you began writing your book, you probably visualized it in print , but did you know there is a ready audience for other formats, especially audio books?  Not only is there growing demand for audio books, but limited availability of them.

In a recent post, Joanna Penn, at The Creative Penn, featured a guest blogger, Brendan Foley, author of  The 5 States of Success: Create Meaningful Success in Your Career, Business & Life, who shared his experiences in creating an audio book. After reading Brendan’s tips examine the extra information Joanna shares.  You can read the full post here.

When I left a comment on Brendan’s blog post regarding my own experiences with trying to create an audio book, he generously expanded on the tips he had already given in the article. I’ve put my comment and Brendan’s response below.

Brendan,

Thanks for sharing the steps and tips to creating an audio version of your book. When I set out to create an audio version of just a 34 page ebook, I discovered what a monumental task it is.

First mistake: I didn’t create a script. After all, how hard could it be to read my own nonfiction work?
Second mistake: I found myself wanting to reword what was on the page as I thought of better ways to express the text.
Third mistake: I tried to record the whole ebook in one sitting. Exhausting.

I haven’t finished that recording yet, but with the tips and sources offered in this post I’m encouraged to return to creating my audio book.

As for turning my 213 pg print book into audio, I’m very definitely investigating the services who have proper studios and know what they’re doing.

Blessings,
Flora

Brendan July 16, 2012 at 2:22 am

Hi Flora,

Yes when you start to look at audio you begin to see how different it is as a medium. I can so empathize with your mistakes above, but they are worthwhile in pointing you in the right direction. To build on your learnings I would say;

Mistake 1 – No Script; rewrite your piece or mark up your text. By this I mean use a color coded system and series of symbols to show where natural pauses are, words that need emphasis, changes in tone and links where sentences should flow into each other.

Mistake 2 – Edit as you go. Here is where you really benefit from a director or sound engineer. We often take things for granted or assume our readers know what we are talking about. Having another person there when recording allows you to be challenged as to your flow or meaning and then you can do a live edit. Also when using a sound engineer there are two ways to edit as you go; ‘rock n roll’ or ‘fluff n repeat’. So ‘rock n roll’ is where you make a mistake and the sound editor drops you in at the point of the mistake and then you continue on, ‘fluff n repeat’ is repeat the entire paragraph until it is right. I used ‘rock n roll’ when I recorded because it saves time and edits if they need to be made can be added to the script quickly. see http://loreleiking.blogspot.ie/2011/04/its-only-rock-n-roll.html

Mistake 3 – Time and energy. This is the one that really got me. I speak for a living as a motivator, coach and trainer. I am fit and healthy. I thought this would be a walk in the park… I was amazed at the level of concentration and effort required. So here is what I would do;
1. Warm up physically by walking as you will be sitting for some time.
2. Warm up your voice signing HIGH, Middle, low.
3. Drink LOTS of water as your vocal cords can dry out quickly, it also stops you sounding ‘lippy’.
4. Read for no more than 40min periods then break, stretch out and relax your brain.
5. BREATH. Your voice is created on your out breath so find a way to breath deeply to give you a good length of phrase. (Roger Love the US voice coach has some good techniques in his book).

I hope that this helps and best of luck with your audio endeavors!

Yours in ‘meaningful’ success,

Brendan

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If you are ready, I’d love to be your travelling companion to make your writing journey a fun trip with a soft landing. Once you’ve completed your manuscript, you can convert it to many profitable formats. Begin with the 7-Step Roadmap to Publishing Success at http://www.abookin90days.com

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