Just as news tie-ins can help you get media attention, pairing your writing with monthly observances can help uncover hidden riches in your business. Every month of the year is full of monthly, weekly and one-day observances.
When you can find a way to share your knowledge, expertise and skills to help your readers, website visitors, workshop attendees, and customers, you enrich your value and uncover profits you may otherwise have missed. These tie-ins are also prime content for compelling press releases.
Learn about the day you want to use since many of them offer activities and ideas. International Literacy Day, one of the first one of the first ‘days’ declared by the UN in 1965, is celebrated on September 8th. The goal is to focus public opinon on the global program of illiteracy. You can learn more about it and how it’s celebrated here. You can find a great infographic about it here.
Here are a few of the ways various professionals and service providers could create articles, tips, booklets, ebooks ,or audio guides that tie into monthly observances, followed by a list of some of the September and October observances.
Back to School Month
- Feng Shui consultant– how best to arrange college dorm rooms
- Parenting consultant– how parents can to prepare their youngsters for school success
- Image consultant–fashion advice on styles on which parents and teenagers can agree
Family Meals Month
- Plant-based nutritionist–how to transition your family to a whole foods diet
College Savings Month
- Personal finance coach–ways to begin or continue college savings progams
Self-Improvement Month
- Life coach–how to set and accomplish personal growth goals
Mold Awareness Month
- Contractor–ways to prevent, spot and rectify mold in your house or office
Library Card Sign-up Month
- Author–little-known benefits of using your local library
Adopt a Shelter Dog Month
- Pet owners–help others learn about this
- Veterinarians–offer workshops to explain the process
What are some ways you can use the following observances to uncover hidden riches in your niche?
September Observances
Attention Deficit Hyperactivity Disorder Month
Baby Safety Month
Backpack Safety America Month
Childhood Cancer Awareness Month
College Savings Month
Gynecology Cancer Awareness Month
Library Card Sign-up Month
(World) Leukemia and Lymphoma Awareness Month
National Alcohol & Drug Addiction Recovery Month
Mold Awareness Month
National Chicken Month
National Childhood Obesity Awareness Month
National Childhood Injury Prevention Month
National DNA, Geonomics & Stem Cell Education Month
National Coupon Month
National Head Lice Prevention Month
National Organic Harvest Month
National Osteopathic Medicine Month
National Prime Beef Month
National Sickle Cell Month
National Preparedness Month
National Prostate Cancer Awareness Month
National Skin Care Awareness Month
Pediatric Cancer Awareness Month
Self Improvement Month
Shameless Promotion Month
Sports and Home Eye Health & Safety Month
National Hispanic Heritage Month (September 15-October 15)
October Observances
Adopt a Shelter Dog Month
American Pharmacist Month
Apple Jack Month
Awareness Month
Breast Cancer Awareness Month
Clergy Appreciation Month
Computer Learning Month
Cookie Month
Domestic Violence Awareness Month
Eat Country Ham Month
International Drum Month
Lupus Awareness Month
National Diabetes Month
National Pizza Month
National Vegetarian Month
National Popcorn Popping Month
Sarcastic Month
Seafood Month
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