@canstockphoto.com/stuart miles
When my editor Barbara Ardinger asked if I’d share an excerpt from the upcoming 2nd edition of my book, Color Your Life Happy, on her blog I immediately agreed. You see, I’ve learned that guest blogging has benefits I can’t get from my own blog.
When you began blogging you probably were told if you work hard writing compelling content, you’d eventually build a big following of readers and subscribers.
That sounds reasonable, except it’s not exactly true. Without reaching out beyond your own blog, you’re on a steep uphill climb.
You want to be popular blogger and create a profitable site, but how do you do that in the shortest amount of time? Some experts advise you to concentrate more attention on guestblogging than on your own blog. This may seem backwards, but hear me out then let me know in the comments if you agree (or not.)
Here are the top ten benefits you will get from guest blogging that you can’t get from your own blog.
Increase Exposure
1. You are seen by new readers who get to know your work.
2. When your post is seen on multiple blogs, readers feel a more lasting and positive connection with you.
3. When the host blog has a larger readership than you do, you extend your reach to more readers than is possible on your site alone.
Build Credibility and Authority
4. When published on popular and respected blogs your content is seen as more credible.
5. You confirm that you are an authority and expert in your niche.
Expand Opportunities
6. Readers who enjoy your work will share it with their friends and colleagues.
7. Some readers will follow you on social media, so be sure to make it easy for them to contact, find, and follow you.
8. Other bloggers who wouldn’t have seen you otherwise fmay ask you to write for them.
Gain More Subscribers and Customers
9. Readers learn about your products and services in a non-spammy way, if you post a link to your lead page of course.
10. Readers who enjoyed your post will be encouraged to sign up for your newsletter or free ebook, if you posted links to your signup of course.
Bonus Benefit: Polish Your Writing Skills
When you learn to work with a skilled blogger, meeting their submission guidelines, and tailoring your content to their readers, you build your writing skills. Extra benefit: you build a great relationship with the host blogger.
If you are ready to learn how to do guestblogging the right way, learn from the master, Jon Morrow, at his site, http://www.boostblogtraffic.com and at his course http://guestblogging.com/gb-cheat-sheet [These are not affiliate links.]
If you want to read my guest post, “Discontent Can Be Your Savior ,” you can find it at www.BarbaraArdinger.com.
Before you leave, share your thoughts about guest blogging.
Nicely written Flora. I came over from Henneke’s page. Especially like the bonus benefit. My editor likes me to post on the company blog as well, which puts me in another editor’s hands. Always learn from the experience.
Hi Melinda, I’m delighted you found your way over from Henneke’s page and that you like what I shared.
I just took a quick look at your site and your Lake Whitney rental property. You offer a wonderful variety of sleeping accommodations and you answer most of the FAQs potential renters would have. Thanks for stopping by to comment and give me a chance to learn more about you and your offerings.