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Tie Observances to Your Niche, Uncover Hidden Riches

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Just as news tie-ins can help you get media attention, pairing your writing with monthly observances can help uncover hidden riches in your business.  Every month of the year is full of monthly, weekly and one-day observances.

When you can find a way to share your knowledge, expertise and skills to help your readers, website visitors, workshop attendees, and customers, you enrich your value and uncover profits you may otherwise have missed. These tie-ins are also prime content for compelling press releases.

Here are a few of the ways my clients could create articles, tips, booklets, ebooks or audio guides that tie into monthly observances, followed by a list of  some of the August and September observances.

Back to School Month

  • Feng Shui consultant– how best to arrange college dorm rooms
  • Parenting consultant– how parents can to prepare their youngsters for school success
  • Image consultant–fashion advice on styles on which parents and teenagers can agree

Family Meals Month

  • Plant-based nutritionist–how to transition your family to a whole foods diet

College Savings Month

  • Personal finance coach–ways to begin or continue college savings progams

Self-Improvement Month

  • Life coach–how to set and accomplish personal growth goals

Mold Awareness Month

  • Contractor–ways to prevent, spot and rectify mold in your house or office

Library Card Sign-up Month

  • Author–little-known benefits of using your local library

What are some ways you can use the following observances to uncover hidden riches in your niche?


August Observances

American Adventures Month
American Indian Heritage Month
Back to School Month
Black Business Month
Cataract Awareness Month
Children’s Eye Health & Safety Month
Children’s Vision & Learning Month
Get Ready for Kindergarten Month
Family Meals Month
Golf Month
Motorsports Awareness Month
National Fetal Alcohol Spectrum Disorders Awareness Month
National Immunization Awareness Month
National Spinal Muscular Atrophy Awareness Month
National Runaway Prevention Month
National Truancy Prevention Month
National Water Quality Month
Neurosurgery Outreach Month
Pedestrian Safety Month
Psoriasis Awareness Month

September Observances

Attention Deficit Hyperactivity Disorder Month
Baby Safety Month
Backpack Safety America Month
Childhood Cancer Awareness Month
College Savings Month
Gynecology Cancer Awareness Month
Library Card Sign-up Month
(World) Leukemia and Lymphoma Awareness Month
National Alcohol & Drug Addiction Recovery Month
Mold Awareness Month
National Chicken Month
National Childhood Obesity Awareness Month
National Childhood Injury Prevention Month
National DNA, Geonomics & Stem Cell Education Month
National Coupon Month
National Head Lice Prevention Month
National Organic Harvest Month
National Osteopathic Medicine Month
National Prime Beef Month
National Sickle Cell Month
National Preparedness Month
National Prostate Cancer Awareness Month
National Skin Care Awareness Month
Pediatric Cancer Awareness Month
Self Improvement Month
Shameless Promotion Month
Sports and Home Eye Health & Safety Month
National Hispanic Heritage Month (September 15-October 15)

Comments

  1. Thanks so much for sharing these great ideas to tie our writing into monthly observances. I’m adding this to my resource list for those times when I’m “stuck” for something to write about.
    Gladys recently posted..Tap Into Your Inner Genie Through JournalingMy Profile

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