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Promote Your Business by Piggybacking on Holidays, Observances, and Events

specialdays

I hope you’re not one of those people who grumbles about stores rolling out their displays and items many weeks before a holiday or observance. If you want to stimulate sales in your business, service, or book, you can’t afford to think like the average consumer. Instead, take a lesson from the retailers Tweet: Promote your business by creating a tie-in to holidays, observances, and events. http://ctt.ec/76802+ This is a smart move for two reasons: the popular holidays and observances already have high visibility because of … [Continue reading…]

9 Ways to Avoid Creating Lame Book Titles

An ad from my local hardware store featured a party cooler for sale. The cooler was pictured filled with ice and canned soda, but printed in parentheses was “Sodas and ice not included.” Most of us … [Continue reading…]

If Your Book Isn’t Selling, Do the Hokey Pokey

Attended book signing at Costco of Sonia Marsh, author of From Freeways to FlipFlops.

  I popped into one of my favorite blogs recently and read a short post reminding authors we must constantly build an audience in order to succeed. It was only 126 words long, but it touched … [Continue reading…]

Join the Race to 50,000 Words: National Novel Writing Month

  If you've been putting off writing your novel (or other genre), November is an excellent time to get started because it's National Novel Writing Month . Although it began as a national … [Continue reading…]

10 Benefits of Guest Blogging You Can’t Get on Your Own Blog

http://coloryourlifepublished.com

  When my editor Barbara Ardinger asked if I'd share an excerpt from the upcoming 2nd edition of my book, Color Your Life Happy, on her blog I immediately agreed. You see, I've learned that … [Continue reading…]