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Promote Your Business by Piggybacking on Holidays, Observances, and Events


I hope you’re not one of those people who grumbles about stores rolling out their displays and items many weeks before a holiday or observance. If you want to stimulate sales in your business, service, or book, you can’t afford to think like the average consumer. Instead, take a lesson from the retailers Tweet: Promote your business by creating a tie-in to holidays, observances, and events. http://ctt.ec/76802+ This is a smart move for two reasons: the popular holidays and observances already have high visibility because of … [Continue reading…]

9 Ways to Avoid Creating Lame Book Titles

An ad from my local hardware store featured a party cooler for sale. The cooler was pictured filled with ice and canned soda, but printed in parentheses was “Sodas and ice not included.” Most of us … [Continue reading…]

If Your Book Isn’t Selling, Do the Hokey Pokey

Attended book signing at Costco of Sonia Marsh, author of From Freeways to FlipFlops.

  I popped into one of my favorite blogs recently and read a short post reminding authors we must constantly build an audience in order to succeed. It was only 126 words long, but it touched … [Continue reading…]

Join the Race to 50,000 Words: National Novel Writing Month

  If you've been putting off writing your novel (or other genre), November is an excellent time to get started because it's National Novel Writing Month . Although it began as a national … [Continue reading…]

10 Benefits of Guest Blogging You Can’t Get on Your Own Blog


  When my editor Barbara Ardinger asked if I'd share an excerpt from the upcoming 2nd edition of my book, Color Your Life Happy, on her blog I immediately agreed. You see, I've learned that … [Continue reading…]