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Two Proven Ways to Get Your Book (or Business) Noticed

It’s no mistake that retailers begin pushing back-to-school merchandise months before traditional school openings. They know that capturing customers’ attention early ensures sales and boosts profits.

You can get the attention of your target audience also by borrowing two techniques retailers use.

1. Tie your promotions into current trends.

Promote your book, service or product as a solution to a trending problem.

Create promotions to tie your book, service or product to trends.

It’s probably no surprise to you, for example, that this year books dealing with the U.S. presidency and ways people have overcome strife are among the top sellers. If you have a book, product, or service that offers relief from stress and ways to create a happier life, it’s a perfect time to promote it as a solution. People are searching for topics such as

  • happiness
  • better health
  • a good night’s sleep
  • healthier family relationships
  • increased productivity at work or home
  • relaxation
  • spiritual enlightenment
  • humor and laughter

2. Pair your promotion with monthly observances.

In addition to tying into trends, take advantage of the fact that every month of the year is full of monthly, weekly and one-day observances.

When you can find a way to share your knowledge, expertise, and skills to help your readers, website visitors, email list, workshop attendees, and readers, you enrich your value and uncover profits you may otherwise have missed.

Here are a few ideas for various businesses to get you thinking. Consider writing articles, tips, blog posts, booklets, ebooks, or audio guides that tie into your book or business based on some of the September through December observances that follow.

Back to School Month

  • Feng Shui consultant– how best to arrange college dorm rooms
  • Parenting consultant– how parents can prepare their youngsters for school success
  • Image consultant–fashion advice on styles on which parents and teenagers can agree
  • Interior designer–tips on decorating in limited space of a dorm room
  • Nonfiction author of books on organizing, moving away from home, and related topics

Family Meals Month

  • Plant-based nutritionist–how to transition your family to a whole foods diet

College Savings Month

  • Personal finance coach–ways to begin or continue college savings programs

Self-Improvement Month

  • Life coach–how to set and accomplish personal growth goals
  • Nonfiction authors–reducing stress, increasing productivity, how to be happier, making wise choices

Library Card Sign-up Month

What are some ways you can use the following observances to capture customer attention in your niche or genre?

September Observances

  • Attention Deficit Hyperactivity Disorder Month
  • Baby Safety Month
  • Backpack Safety America Month
  • Childhood Cancer Awareness Month
  • College Savings Month
  • Gynecology Cancer Awareness Month
  • Library Card Sign-up Month
  • (World) Leukemia and Lymphoma Awareness Month
  • National Alcohol & Drug Addiction Recovery Month
  • Mold Awareness Month
  • National Chicken Month
  • National Childhood Obesity Awareness Month
  • National Childhood Injury Prevention Month
  • National DNA, Geonomics & Stem Cell Education Month
  • National Coupon Month
  • National Head Lice Prevention Month
  • National Organic Harvest Month
  • National Osteopathic Medicine Month
  • National Prime Beef Month
  • National Sickle Cell Month
  • National Preparedness Month
  • National Prostate Cancer Awareness Month
  • National Skin Care Awareness Month
  • Pediatric Cancer Awareness Month
  • Self Improvement Month
  • Shameless Promotion Month
  • Sports and Home Eye Health & Safety Month
  • National Hispanic Heritage Month (September 15-October 15)

October Observances

  • National AIDS Awareness Month
  • National Animal Safety and Protection Month
  • National Audiology Awareness Month
  • National Bake and Decorate Month
  • National Book Month Link
  • National Bullying Prevention Awareness Month
  • National Breast Cancer Awareness Month
  • National Caramel Month  Link
  • National Chili Month
  • National Chiropractic Month
  • National Crime Prevention Month
  • National Cyber Security Awareness Month
  • National Dental Hygiene Month
  • National Depression Education & Awareness Month
  • National Disability Employment Awareness Month
  • National Domestic Violence Awareness Month
  • National Down Syndrome Month
  • National Ergonomics Month
  • National Family Sexuality Education Month – Let’s Talk!
  • National “Gain The Inside Advantage” Month
  • National Go On A Field Trip Month
  • National Kitchen & Bath Month
  • National Liver Awareness Month
  • National Medical Librarian Month
  • National Orthodontic Health Month
  • National Physical Therapy Month
  • National Popcorn Poppin’ Month
  • National Protect Your Hearing Month
  • National Reading Group Month
  • National Roller Skating Month
  • National Stamp Collecting Month
  • National Work and Family Month
  • National Sudden Infant Death Syndrome Awareness Month
  • Organize Your Medical Information Month
  • Pear and Pineapple Month
  • Photographer Appreciation Month
  • Pizza Month
  • Polish American Heritage Month
  • Positive Attitude Month

November Observances

  • Adoption Awareness Month (National)
  • Alzheimer’s Disease Month (National, US)
  • Apple Month (US National)
  • Child Safety and Protection Month
  • Christmas Seals Month
  • Diabetes Month (National, US)
  • Drum Month (International)
  • Epilepsy Month (National, US)
  • Hospice Month (National, US)
  • Native-American Heritage Month (American Indian Heritage Month)

December Observances

  • Bingo’s Birthday Month
  • Colorectal Cancer Education and Awareness Month
  • Exotic Fruits Month
  • International AIDS Awareness Month
  • National Drunk and Drugged Driving Prevention Month
  • National Egg Nog Month
  • National Fruit Cake Month
  • National Stress-Free Family Holiday Month
  • National Tie Month
  • National Write a Business Plan Month
  • Operation Santa Paws
  • Quince and Watermelon Month
  • Root Vegetables Month
  • Safe Toys and Gifts Month
  • Spiritual Literacy Month
  • Take a New Year’s Resolution to Stop Smoking (TANYRSS)

Want to learn about many more daily, weekly, and other celebrations, subscribe to https://nationaldaycalendar.com/

Regardless of your genre or niche, tying in your book or business to the trends and monthly observances can capture the attention of your target audience and boost your sales.

Which observances have you used to promote your book or business? Tell us in Speak Your Mind.

Get great book marketing tips year-round

How a Seed Planted in a Blog Blossomed

Author Carol Bodensteiner appears on Des Moines, Iowa Channel 13 WHO TV to announce the launch of I Grew Up Country Day.



  1. This is terrific, Flora. I can feel a national day recognizing kids who ‘grew up country’ coming in the near future.

A few years later as I was browsing through my blog comments I  wondered what happened to Carol’s plans to start her own national day for kids who ‘grew up country’, so I emailed her in May 9, 2014. Here is the resulting email exchange:

Hi Carol,

Back in 2012 you commented on one of my blog posts

==============Your comment============
This is terrific, Flora. I can feel a national day recognizing kids who ‘grew up country’ coming in the near future.

Did you ever create this national recognition day?

I’m going to update and republish this article so I’m just wondering.


Within minutes I got this response from Carol.

Hi, Flora,

Nuts!  I didn’t! I guess I got so wrapped up in working on my novel, that it slid down the list.Now that you’ve brought it up again, I still think it’s a good idea. Could work for both my memoir and my novel.

I look forward to reading the update on the column.


Our exchange continued

Hi Carol,

LOL. I have many tasks that have slipped to the bottom of my list.

I ran across your comment as I was making a list of tasks for a
new VA I’m considering hiring.  I thought it would be fun to remind
visitors of comments they made on my blogs. You are the first so far.

We’ll see how far I’ll go with this idea.

I’ll let you know when I get to the update.

Happy Spring,


That’s a good idea for staying in touch and building a relationship with your readers.

Here’s a new List I’m starting based on this conversation:

“Ideas inspired by reading blogs that I want to act on someday”  I realize there’s a structural issue in that list title, but I can’t figure it out.

Have a good weekend.


Ten months later I got an update from Carol via a Facebook message and the following exchange took place.

March 6, 2015

Hi, Flora,

I wanted to let you know the seed you planted has taken root. On Monday, March 9, at 2:00 p.m., Iowa Governor Terry Branstad will sign a Proclamation declaring March 18, 2015, “I Grew Up Country Day.” Author Shirley Showalter and I are launching an initiative to celebrate the country way of life and preserve growing up country stories.


March 6

Wow! How exciting to learn that you followed through with my “seed”.



Not only did Carol take this idea and plant it, but she nurtured it all the way to the Office of Iowa Governor Terry Branstad. Thanks to the efforts of Carol and her colleague, Shirley Hershey Showalter,  March 18th is now officially I Grew Up Country Day.

Congratulations Carol and Shirley!

It is my pleasure to share Carol’s post detailing how I Grew Up Country Day came about.

Visit Carol’s  Facebook page https://www.facebook.com/groups/IGrewUpCountry/. You’ll enjoy the memories shared there and perhaps be surprised at how familiar some of them are even if you didn’t ‘grow up country.’

Have you ever followed up on promising comments left on your blog? If so, share the results in the Comments. If you’ve never tried this idea, are you motivated now to check on some of your blog commenters?


Article by Flora Brown

Here's One Way to Let the World Know About Your Book or Service

Every business, entrepreneur, and service provider knows that to succeed you must let people know you exist. The old school way of taking out newspaper ads or buying listings in the Yellow Pages are as ineffective as they are expensive.

Taking a lesson from movie trailers, many authors and others are now creating videos to introduce their work to the world. (See my recent blog post here to get ideas on creating your book trailer.)

When you have the budget and chutzpah to get the public involved in your promotion, however, you can create a promotion that will have legs and go viral on its own. That’s what happened when the TV channel TNT launched in Belgium. I defy you to watch this video below and not laugh as well as tell others about it.

Don’t despair if you don’t have the cast and money to recreate a similar event for your book or service. Instead, use what you DO have to think of a creative way you market that will make folks take notice. Then, when you do, come back and share what you did with us on this blog.