Self-Published Authors: Technology Tips and Tools to Increase Your Visibility

Self-published authors,  have you uttered this sad tale: I have a garage full of books. How do I sell them?

If so, you made the mistake similar to planning a party, but forgetting to send out the invitations.

Potential readers must know you exist before they can buy your book.

Too many authors groan that they didn’t sign on to be salesmen, but without making yourself and your book visible, you stand almost no chance of selling any books.

Help is on the way.

Here are 6 articles and one free webinar to help you come out of hiding so you can enjoy the book sales you deserve.

Free Webinar on March 12, 2015:  Joan Stewart with Ben De Reinzo
Start Selling Books and Building an Audience in Minutes with Book Sales Pages
Register here.

This is for authors who are launching a book but don’t have the time, money or patience to build a website. It’s also for anyone who can’t rely on Amazon alone to sell their books.

On Thursday, March 12, Joan Stewart is hosting a free webinar with Ben De Reinzo from 4 to 5 p.m. Eastern Time. He’ll introduce you to a powerful new technology that gives authors more control over the sale of their books, even if they can’t afford a webmaster and have zero techie skills.

Drew Hendricks on Website Magazine
4 Critical Steps to Make Your Website Responsive

As of last year, more people are using their smart devices to browse the Web instead of computers. Due to the change in information medium, it’s important for businesses to create a responsive website that meets the needs of its consumers through a page that can be displayed fully and comfortably no matter what screen size is accessing it. By making your website responsive, you make your business’s information more convenient and therefore more accessible to anyone searching for it.

Mal Darwen on Wordtracker
An Introduction to Long Tail Keywords

The long tail of keyword research is fundamental to your online success. That’s really important, so I’ll say it again. The long tail of keyword research is fundamental to your online success.

I’ll tell you how to work with long tail keywords on your site to benefit your customers, improve conversions, and boost your visibility in search results.

Barry Schwartz on Search Engine Land
Google Search Algorithm Adds Mobile-Friendly Factors & App Indexing To Ranking

Google announced it is making two significant changes to its search algorithm for ranking the mobile search results.

Google will be using mobile-friendly factors in its mobile search results starting on April 21, 2015, and it will rank mobile apps participating in App Indexing for signed-in users better in the mobile search results starting today.

Caitlin Muir on Author Media
Why You Need a Hashtag for Your Next Book

For a busy entrepreneur, the days can often fly by, with a workload so overwhelming that it seems impossible to get it all done.  Manage clients, market the business, stay on top of the latest trends and don’t forget to be authentic, creative and take some time to chat up your target audience on at least three different social platforms!  Whew! Sound familiar?
. . .
Here are eleven tools you can use to help you pull it all together and get more done in less time.

Aubre Andrus on Mashable
10 Quick and Easy Marketing Tools for Authors

Regardless of whether you’re self-published or have a Big 5 publisher behind your book, all authors are doing the same thing: promoting themselves and their book. While marketing takes away time from what we authors do best — writing — it’s a necessary evil.

Flora Brown is an author, blogger, speaker, and book coach. She’s the creator of “Rockin’ Your Book” an eCourse delivered to your emailbox.

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