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How Your Overcoming Story Can Make a Difference

This story of unknown origin is an excerpt from Chapter 3 of my book, Color Your LIfe Happy: Create the Success, Abundance and Inner Joy You DeserveAvailable in print and as Kindle instant download–$7.99 (If you don’t own a Kindle, Amazon provides a free download to your computer or smartphone)

 

One day, a farmer’s donkey fell down into a well. That animal cried piteously or hours as the farmer tried to figure out what to do. Finally he decided the animal was old, and the well needed to be covered up anyway; it just wasn’t worth it to retrieve the donkey.

He invited all his neighbors to come over and help him. They all grabbed shovels and began to shovel dirt into well. At first, the donkey realized what was happening and cried horribly. Then, to everyone’s amazement, he quieted down.

A few shovels later the farmer finally looked down the well. He was astonished at what he saw. With each shovel of dirt that hit his back, the donkey did something amazing. He shook it off and took a step up. As the neighbors continue to shovel dirt on top of the animal, he shook it off and took another step up.

Pretty soon, everyone was amazed to see the donkey step up over the edge of the well and happily trot off!

In the end, the donkey found the right attitude toward the dirt hitting his back. He didn’t accept it as a death sentence.  He shook off the dirt and took a step up.

Like the donkey in the story, at some point in our lives we will find ourselves in deep trouble, stress, or what may seem like a hopeless situation. Our first reaction may be to cry, limit our troubles, cursed and fight against our situation. The sooner we turn from our fruitless actions and calm ourselves, however the sooner we can discover positive actions, shake off our troubles and rise to a satisfying solution. We cannot control or change others but we can definitely control our reaction to outside circumstances.

As a coach, an entrepreneur, or speaker do you have an overcoming story of your own that will give courage, motivation and hope to someone? Perhaps you already share such stories with your clients in your sessions or presentations. You can share your transforming stories in a bigger way through your book. I would like to become your partner in getting your book written, marketed and published.

If you are ready to share to get your book written, let’s talk to see if my program is a good fit for you. If it’s not, no worries because I’ll offer you great alternatives. Pop me an email right now with “READY” in the subject line at [email protected] with your phone number and I’ll call you within 24 hours. I’ll be filling these slots quickly so don’t push this deep desire of yours down again. All it takes right now is for you to step forward and put the universe on notice that you are ready to make a bigger difference.

I’m going over to check for your email right now.

 

Tie Observances to Your Niche, Uncover Hidden Riches

Just as news tie-ins can help you get media attention, pairing your writing with monthly observances can help uncover hidden riches in your business.  Every month of the year is full of monthly, weekly and one-day observances.

When you can find a way to share your knowledge, expertise and skills to help your readers, website visitors, workshop attendees, and customers, you enrich your value and uncover profits you may otherwise have missed. These tie-ins are also prime content for compelling press releases.

Here are a few of the ways my clients could create articles, tips, booklets, ebooks or audio guides that tie into monthly observances, followed by a list of  some of the August and September observances.

Back to School Month

  • Feng Shui consultant– how best to arrange college dorm rooms
  • Parenting consultant– how parents can to prepare their youngsters for school success
  • Image consultant–fashion advice on styles on which parents and teenagers can agree

Family Meals Month

  • Plant-based nutritionist–how to transition your family to a whole foods diet

College Savings Month

  • Personal finance coach–ways to begin or continue college savings progams

Self-Improvement Month

  • Life coach–how to set and accomplish personal growth goals

Mold Awareness Month

  • Contractor–ways to prevent, spot and rectify mold in your house or office

Library Card Sign-up Month

  • Author–little-known benefits of using your local library

What are some ways you can use the following observances to uncover hidden riches in your niche?


August Observances

American Adventures Month
American Indian Heritage Month
Back to School Month
Black Business Month
Cataract Awareness Month
Children’s Eye Health & Safety Month
Children’s Vision & Learning Month
Get Ready for Kindergarten Month
Family Meals Month
Golf Month
Motorsports Awareness Month
National Fetal Alcohol Spectrum Disorders Awareness Month
National Immunization Awareness Month
National Spinal Muscular Atrophy Awareness Month
National Runaway Prevention Month
National Truancy Prevention Month
National Water Quality Month
Neurosurgery Outreach Month
Pedestrian Safety Month
Psoriasis Awareness Month

September Observances

Attention Deficit Hyperactivity Disorder Month
Baby Safety Month
Backpack Safety America Month
Childhood Cancer Awareness Month
College Savings Month
Gynecology Cancer Awareness Month
Library Card Sign-up Month
(World) Leukemia and Lymphoma Awareness Month
National Alcohol & Drug Addiction Recovery Month
Mold Awareness Month
National Chicken Month
National Childhood Obesity Awareness Month
National Childhood Injury Prevention Month
National DNA, Geonomics & Stem Cell Education Month
National Coupon Month
National Head Lice Prevention Month
National Organic Harvest Month
National Osteopathic Medicine Month
National Prime Beef Month
National Sickle Cell Month
National Preparedness Month
National Prostate Cancer Awareness Month
National Skin Care Awareness Month
Pediatric Cancer Awareness Month
Self Improvement Month
Shameless Promotion Month
Sports and Home Eye Health & Safety Month
National Hispanic Heritage Month (September 15-October 15)

Get Media Coverage with a Compelling Press Release That has a News Tie-in

The media continually scrambles to fill the news, on and offline. You can get free  and invaluable promotion for your book, blog or other writing with a great press release.  To get  published your press release must tell a  compelling story and have a news angle or a hook that grabs the media’s attention.

A press release is a pseudo-news story that will convince an editor of the newsworthiness of an event, product or service.

If you can tie together a press release about your writing with some connection to a news story, you can generate immediate attention which can lead to increased sales for your book or traffic for your blog.

News tie-ins are great because a lot of the work is already done for you.

For example, when a portion of one of the major freeways in south Los Angeles, the 405, was closed for widening, the city, county and whole state were abuzz. In anticipation of this one weekend, July 16-18, 2011, some businesses closed, some lifestyles were altered and the media garnered tremendous attention by dubbing this event Carmageddeon, warning drivers to stay away from the area. 1,000’s of tweets, Facebook messages and many news stories were spun from this event.

Retailers, such as www.cafepress.com, were ready with Carmageddon t-shirts, mugs and iPhone cases and more. Some local bars and restaurants offered special deals to help ease the stress on local residents, and of course, get them to still shop during this period.

Clever authors, bloggers and writers  could have tied into Carmageddon if they cover topics about stress relief,  handling adversity, resilience, time management, happiness, child’s play, crime and so on.

During the same time frame, Jennifer Lopez and Marc Anthony  parted ways. Coaches and therapists could tie in to this news story with an article about what we can learn from celebrity breakups that can help our own relationships.

Back to school stories are popular in August.  Can you write about how back to school is different for K-12 students enrolled in online programs?

With news stories, there is a very short window of opportunity. The good part, however, is that there are always news stories, though not equally dramatic, but always with possible tie-ins that can mean visibility for you.

What is happening in the  news that you can tie in to promote your topic or niche?

 

Get Attention and Increase Sales by Piggybacking on Holidays, Observances, and Relevant News Stories

Black Friday sale announcement

Image by Kevin Sanderson @pixabay

You’re not one of those people who grumbles when retail stores roll out their displays many weeks before a holiday or observance, are you?

I hope not!

You can’t afford to think like the average consumer. If you are an author, a coach, a speaker, or a service provider, you are a business person. The success of your business depends on marketing. Take a lesson from the retailers and create buzz and piggyback on holidays, observances and relevant news stories for your business early and often.

Tie into holidays, observances, and relevant news stories to get attention and increase your sales. Click To Tweet

This is smart for two good reasons.

1. The popular holidays and observances already have high visibility because of pervasive ads and their many followers, devotees, and social media fans. In addition, you can get loads of ideas from the groups and websites that already promote them. It’s no surprise that just before Super Sunday businesses offer a “Big Game Special” or a gift basket retailer names a design “Extreme Tailgate Super Sunday Party.”

Tip: If you decide to create a tie-in to that big game on Super Sunday, however, don’t use the actual words “Super Bowl” in your promotion. Not only do you want to keep the focus on your brand, but you want to avoid getting sacked by the NFL.

2. The media is always looking for stories, especially those that tie into the news. This is where you can use newsjacking,  the art, and science of injecting your ideas into a breaking news story so you and your ideas get noticed. This is a term coined by David Meerman Scott who gives examples of newsjacking and how to do effective real-time selling in the following video interview.

David Meerman Scott shares three things he does to stay on top of trends, gives valuable tips on the best ways to use newsjacking and explains why timely responses are critical. Click To Tweet

How Jet Blue Air Tied in to a Freeway Shutdown
In July 2011 when Los Angelenos learned that a 10-mile stretch of the busy 405 freeway would be shut down for 53 hours, they dubbed the expected traffic delay Carmageddon. Some businesses announced they’d be closed. Others got creative. Jet Blue Air, for example, launched an “Over-the-405” promotion offering special nonstop flights between nearby cities Long Beach and Burbank priced at just $4 each way, taxes and fees included.

Use holidays and special observances to promote your business

Just as big events and news tie-ins can help you get media attention, pairing your business with month, week and special day observances can help uncover hidden profits or position your business as an expert in your niche.

When you find a way to share your knowledge, expertise, and skills to help your readers, subscribers, social media contacts and customers, you enrich your value and uncover potential profits you may have missed otherwise.

Here are a few ideas to get you rolling.

Discover the many holidays, observances and celebrations

There are many sources listing these observances, some even quirky or a day in history. Here are a few sources to get you started.

http://www.celebratetoday.com/callinks.html
http://nationaldaycalendar.com/
http://www.holidayinsights.com/
http://www.brownielocks.com

Create your own day

Until the early ’80s in the USA only the President and Congress had the right to declare a day a holiday. But it was decided that Congress was spending too much time in approving and denying holidays, so the practice was abandoned. Now anyone can declare and publicize a holiday, recognition or awareness day. You are free to publicize and celebrate it.

How about creating your own celebration day. There is even an official day set aside for you to do just that. Chase’s Calendar of Events has listed March 26th as Make Up Your Own Holiday Day

Chase’s Calendar of Events is the authoritative guide to special occurrences, holidays, anniversaries, celebrity birthdates, religious observances, sporting events, and more from around the world. It was created in 1957 by two brothers, William D. Chase and Harrison V. Chase, to provide a comprehensive reference to calendar dates and observances. If you want your celebration listed in their directory, submit the required information. Get the details here

If you can’t get your day listed in Chase’s Calendar, you can register it at http://nationaldaycalendar.com/register-a-national-days

You don't need permission or approval before creating your own holiday or observance. There's even a day for that. You don't have to wait for it, but March 26th is Make Up Your Own Holiday Day. Click To Tweet

Whenever authors Carol Bodensteiner and Shirley Showalter spoke about their memoirs about growing up on farms, audience members were eager to share their own stories. After mulling over a way for folks to share their stories about the country way of life, Carol and Shirley were successful in getting Terry E. Branstad, Governor of the State of Iowa, to proclaim March 18, 2015, as “I Grew Up Country Day” to be celebrated in Iowa and everywhere food is grown. Learn more about how this day and their Facebook group evolved.

Promote your day

Creating your day is just the start, however. You must get others involved, promote your day, and create buzz. You can garner publicity by creatively and assertively tying the day to your book, business or service like these companies did:

Go ahead and get busy piggybacking on holidays, observances, newly created events or your own day. Here are tips to help you succeed:

  1. Investigate the history and current activities already planned for existing observances in case you can support them rather than reinvent the wheel.
  2. Remember to promote your event or campaign to your email lists and your social media fans early and often.
  3. If you are newsjacking, act fast and be sure you are offering comments and content of value, not just blatantly promoting your business.

Did you think of some new ways to get attention for your business?

The 52 Book Marketing Tips Collection


Get 52 amazing book marketing tips in a single downloadable collection with a bonus 10 tips!

 

 

 


 

When you began writing your book, did you begin marketing it as well?

Congratulations if you did.

That would have been ideal, but many authors don’t realize marketing should begin even before the book is finished.

I have good news. No matter when you begin, marketing your book is an ongoing process, so it’s not too late to start.

There is no one perfect marketing plan, but rather a number of activities. You must discover which are right for you, your genre, and your ideal reader. If you want to sell your book, readers must know your book exists and be able to find and buy it easily.

Whether your book is traditionally published or self-published, marketing it is still in your hands. Even if you have an unlimited budget to hire a publicist, you will still have much to do to be sure your book is visible and profitable.

 




What would 52 weeks of book marketing tips be worth to you? How about with 10 bonus tips too?

Investing in this list will save your time and energy that is better spent writing and planning your projects while earning you much-deserved profits.

What topics will the tips cover?

  • managing social media
  • creating author profiles
  • getting noticed online and offline
  • sending press releases
  • getting interviews
  • piggybacking on celebrations
  • building your platform
  • creating promotional merchandise
  • creating a book trailer
  • getting reviews
  • participate in indie author events
  • and more

You will get not just suggested actions, but links and illustrations to help you implement them.

 

“Flora’s 52 Weekly Book Marketing Tips keep me continually inspired to get my books into the hands of creative people. Every time I feel that I’ve run out of ideas, another great tip from Flora appears in my email, encouraging me to keep going. Receiving gentle reminders each week makes book marketing simple and easy.

Shirley George Frazier
Author, How to Start a Home-Based Gift Basket Business

Here are excerpts from the list of 52 tips




 

“Flora’s resources and materials, as well as her advice based on many years of practice in the field, are of inestimable value to me as I embark on my adventure.”

Kas Sartori
Author, The Chosen Shell

 

You get the “52 Weekly Book Marketing Tips Collection” all at once in a PDF file you can download and save on your computer.




Who put these tips together?

I’m Flora Morris Brown, Ph.D. of florabrown.com, among other websites.

In addition to helping authors write, publish, and market their books, I am also a best-selling author, speaker, and coach known for helping authors discover the right marketing mix for their books.

I practice what I preach too. I’ve been successfully applying marketing tips and vetting new ones as they appear as I’ve written thirteen books.  You may have seen me on a number of podcasts, radio shows, and live appearances in groups such as Publishers and Writers of Orange County, Writers4Writers, and participating in book events.

Now, as I help authors navigate the choppy waters of publishing and marketing their books, I make it a priority to keep up with new techniques and tools as they appear.  I’m on a constant mission to see what works for me and my clients. This is the dedication I bring to these tips.