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How to Use LinkedIn Publishing Platform

LinkedIn is now giving you another way to increase your visibility with its new LinkedIn publishing platform. It’s being rolled out to all LinkedIn users, but if you haven’t gotten access yet you can apply for it at http://specialedition.linkedin.com/publishing/ Some articles have gotten 10,000+ hits within a few days of being posting. Watch the video above to see how I’ve used this new feature.

It’ll be all over on Sunday

513zN-KHPQL._BO2,204,203,200_PIsitb-sticker-v3-big,TopRight,0,-55_SX278_SY278_PIkin4,BottomRight,1,22_AA300_SH20_OU01_I can’t believe it’s real.
A friend urged me for years to share my love of cooking and trying new recipes.
I finally did it.

I gathered 50 yummy Easter recipes and created Quick and Easy Easter Recipes
as an Amazon Kindle download.

There are ten recipes in each of five categories: Appetizers, Breakfast, Main Dishes, Side Dishes and Desserts.  Some are standards, and some are standards with a twist.
(Yes, before you ask, I included the Sock It to Me Cake.)
Use the Look Inside feature to see the full list of all 50 recipes.

As a bonus, I’ve included three meal plans and five Easter-themed games and activities to keep the fun going with family and friends.
 
Here’s the best news:
Quick and Easy Easter Recipes is free Friday, April 18 and Saturday, April 19 at http://www.amazon.com/kindle/dp/B00JR1D4UG/
Be sure the price is showing as $0.00 before you hit the Buy button.

Download your free copy to your Kindle device or to a free Kindle app for your computer, iPad, or smartphone.
I would love it if after reading my book, you’d take  a few minutes to leave an honest review. If you spot errors
or ways I can improve it, I’d be grateful if you’d email your suggestions to me.
Remember, get your copy of Quick and Easy Easter Recipes, for free only on Friday, April 18 and Saturday, April 19 at http://www.amazon.com/kindle/dp/B00JR1D4UG/
 

Once you try some of these recipes, you’ll want to use them not just at Easter, but throughout the year.
The free download, however,  will be all over on Sunday.

Brave New Word: The Ebook–What Is It and How Does It Fit Into Our Lives?

how to be happyMichael S. Hart, founder of Project Gutenberg, is given credit for inventing the first ebook in 1971 when he typed the United States Declaration of Independence into a computer.

Hart, an author, had been given unlimited computer time by the operators of the Xerox Sigma V mainframe at the University of Illinois and wanted to do something worthy of his time. While computers were being used mainly for data processing then, Hart decided to use it for information distribution.

It wasn’t until 1992 when Sony created the Discman that there was a reader for the ebook. Today the ebook has grown in such popularity that not only have many new devices sprung up for reading it, but it is an alternative format for print books, with its own category on Amazon.

Ebooks have many benefits for authors and readers

  • Ebooks enable authors to get their books disseminated widely and more quickly. Some authors test the market with an ebook version of the first few chapters of their book and finish their work according to reader responses.
  • Ebooks incur no production costs and are much more affordable to purchase. With no startup or setup costs involved, an ebook is almost all profit for the author or publisher. Then with an average cost range of 99 cents to $9.99, the ebook is much more appealing to cost-conscious readers.
  • Ebooks are so much more accessible and portable. One frequent traveler and avid reader shared how he was slow to embrace the Kindle when it first appeared on the market, until he discovered the joy of being able to carry up to 1500 books in a device he could slip into his briefcase.
  • As eReaders have become more and more sophisticated, one of the biggest benefits of an ebook is its hyperlink capability. Now when an author mentions a source or website in the text, you can visit the source with one click or watch a movie clip. You can take notes, save your spot, look up terms, and interact with a text in a way not possible with print books.

Ebooks mean no amassing and storing inventory

  • Ebooks and magazine articles can now be available in digital libraries, enabling educators, researchers and students to access information instantly and conveniently without geography or limited copies being a barrier. At a meeting for online teachers recently, one of the university librarians shared the ease with which our students can now access books and articles from the library from within our online courses. We were also learned that the library will create digital guides specific to our courses if we will identify the materials we want our students to access.
  • The popularity of the ebook has lead to it being accessible even if you don’t own an eReader. While eReaders must still be purchased, Amazon made a free Kindle app for reading ebooks from your computer, smartphone, and other devices.

Ebooks have called many things into question

  • How long is an ebook? There is no definitive answer. The number of words on a print page no longer applies since the page size of an ebook depends on the size of the device on which it’s being read. Then there are varying font styles and sizes which affect the number of words on a page.
  • The pricing of ebooks has caused one of the biggest disruptions in the world of publishing. The reading public who was quite willing to pay $19.99 for a 6″ x 9″ paperback, refuse to pay the same price for the digital version. This issue gained attention in the news when a lawsuit was filed against Apple and five major publishers charged with illegally fixing the prices of ebooks in an effort to fight back against Amazon.
  • While ebooks were at first the digital version of a print book, many authors are writing ebooks as the first and sometimes only version of a book.
  • Bestseller status no longer applies just to authors of print books. Bestseller is now based on number of sales whether they were print or digital books.

Regardless of the success of ebooks, many book lovers are not ready or willing to give up the touch and smell of “real” books and the tingly pleasure of browsing library or bookstore shelves.

The future of ebooks is bright

In 2000 Stephen King gazed into the future, and he saw it was digital. He decided to sell a new serial novel directly to his readers in digital form from his website instead of through his publisher. His plan was to sell his novella, ”The Plant,” for $1 per chapter. While his publisher judged the experiment unsuccessful by comparing the sales to King’s print bestsellers, independent authors felt that King had given digital publishing the push it needed. In the video below you’ll discover that Stephen may be the king of horror, but he’s not afraid of the future of books.

 

When the first Kindle device was released in 2007, the ebook momentum had found its rightful delivery system. By the fall of 2011, a hard-working unknown author of paranormal romance, Amanda Hocking, joined 11 well-known authors in the elite group of Kindle millionaires. She talks about the immediacy of digital books in the following video and her decision to embrace both legacy and digital publishing.

While we have yet to settle on how we will spell ebooks (ebooks? Ebooks? e-books? eBooks?) we can’t deny that they have changed writing, publishing, reading, and even libraries forever. If you think the first bookless digital library, the BiblioTech in San Antonio, TX, looks very much like an Apple store, you’re right. Its designer, Walter Isaacson, was inspired by the biography of Steve Jobs.

The ebook is indeed the Brave New Word.

If you’ve been yearning to write your own print or ebook, get encouragement and guidance from my 4-week eCourse, Rockin’ My Book, delivered digitally.

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This article first appeared on LinkedIn at http://linkd.in/1qjjFHs

 

How to Sell Your Book Inside Costco and Other Major Stores

how to market self-published book

Sonia Marsh, on the right, greets me and another shopper at Irvine Costco 8-24-13

Go to Costco on the weekend (if you dare) and you’ll pass vendors encouraging you to sample a food or learn more about a home improvement item or other product. It’s safe to assume that letting consumers touch, taste, or experience a product increases Costco’s sales.

Did you know that as an indie author, Costco will let you set up a table to talk to shoppers and do book signings?

(Puts going to Costco on a weekend in a whole new light, doesn’t it?)

That’s what my friend Sonia Marsh did at her local Costco (twice) to promote and sell her memoir, Freeways to Flip-Flops: A Family’s Year of Gutsy Living on a Tropical Island [Amazon Associate link]

When I stopped by Sonia’s table to buy my copy and get it signed, other shoppers paused to hear about Sonia’s tropical island adventure and get their hands on her book as well.

Ka-ching.

And after the book signing ended, Sonia’s book remained for sale in Costco’s book section for another two weeks.

Ka-ching. Ka-ching.

You, too, can promote and sell your book in the same way, but not only in Costco. Did you know that you might also be able to convince Target, Walmart, big supermarket chains, and even airport bookstores to give you shelf space?

But only if you follow the rules.

Amy Collins of New Shelves Distribution knows the playbook because that’s what she does five days a week. She sells her clients’ books to the big chains.

Amy says you can do what she does if you know who to contact, what kinds of books they want, what your book package must look like, and what to do if the merchandisers are reluctant because they’re already stocking titles similar to yours.

She’ll be Joan Stewart’s  guest on a webinar at noon Eastern Time on Thursday, March 20, on “How to Convince Costco, Walmart, Target & Other Huge Chains to Sell Your Books.”

Register at “How to Convince Costco, Walmart, Target & Other Huge Chains to Sell Your Books”

Everyone who registers will get a peek at Amy’s Rolodex, access to her contact information for the big chains, and a sample kit of what to send book buyers.

Register at “How to Convince Costco, Walmart, Target & Other Huge Chains to Sell Your Books” even if you can’t attend live because Joan will be recording it and you’ll be able to watch the video replay and access the other materials.

PS

Getting your book into these big chains and in front of millions more readers takes persistence and attention to detail. You only get one chance to do it right.
Register at “How to Convince Costco, Walmart, Target & Other Huge Chains to Sell Your Books”

PPS

Joan Stewart, the Publicity Hound, has been giving tips on how to get free publicity for your product, service, cause, or issue for decades. I started buying Joan’s products when I began my first Internet business back in the late 90’s before webinars existed. She was shipping audio cassettes then.(Look it up if you’re under 25.) I have learned so much from Joan over the years that I became an affiliate. That means I will receive a commission if you sign up for the webinar, but I was recommending Joan’s products before she had an affiliate program.

How to Sell Your Book Before It’s Published

Click on the presentation. Expand to full screen if you wish. Advance each slide at the bottom of the frame.