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Uncover Hidden Riches When You Tie Observances to Your Niche

Just as news tie-ins can help you get media attention, pairing your writing with monthly observances can help uncover hidden riches in your business.  Every month of the year is full of monthly, weekly and one-day observances.

When you can find a way to share your knowledge, expertise and skills to help your readers, website visitors, workshop attendees, and customers, you enrich your value and uncover profits you may otherwise have missed. These tie-ins are also prime content for compelling press releases.

Learn about the day you want to use since many of them offer activities and ideas. International Literacy Day, one of the first  one of the first ‘days’ declared by the UN in 1965, is celebrated on September 8th. The goal is to focus public opinon on the global program of illiteracy. You can learn more about it and how it’s celebrated here.  You can find a great infographic about it here.

Here are a few of the ways various professionals and service providers could create articles, tips, booklets, ebooks ,or audio guides that tie into monthly observances, followed by a list of  some of the September and October observances.

Back to School Month

  • Feng Shui consultant– how best to arrange college dorm rooms
  • Parenting consultant– how parents can to prepare their youngsters for school success
  • Image consultant–fashion advice on styles on which parents and teenagers can agree

Family Meals Month

  • Plant-based nutritionist–how to transition your family to a whole foods diet

College Savings Month

  • Personal finance coach–ways to begin or continue college savings progams

Self-Improvement Month

  • Life coach–how to set and accomplish personal growth goals

Mold Awareness Month

  • Contractor–ways to prevent, spot and rectify mold in your house or office

Library Card Sign-up Month

  • Author–little-known benefits of using your local library

Adopt a Shelter Dog Month

  • Pet owners–help others learn about this
  • Veterinarians–offer workshops to explain the process

What are some ways you can use the following observances to uncover hidden riches in your niche?

September Observances

Attention Deficit Hyperactivity Disorder Month
Baby Safety Month
Backpack Safety America Month
Childhood Cancer Awareness Month
College Savings Month
Gynecology Cancer Awareness Month
Library Card Sign-up Month
(World) Leukemia and Lymphoma Awareness Month
National Alcohol & Drug Addiction Recovery Month
Mold Awareness Month
National Chicken Month
National Childhood Obesity Awareness Month
National Childhood Injury Prevention Month
National DNA, Geonomics & Stem Cell Education Month
National Coupon Month
National Head Lice Prevention Month
National Organic Harvest Month
National Osteopathic Medicine Month
National Prime Beef Month
National Sickle Cell Month
National Preparedness Month
National Prostate Cancer Awareness Month
National Skin Care Awareness Month
Pediatric Cancer Awareness Month
Self Improvement Month
Shameless Promotion Month
Sports and Home Eye Health & Safety Month
National Hispanic Heritage Month (September 15-October 15)

October Observances

Adopt a Shelter Dog Month
American Pharmacist Month
Apple Jack Month
Awareness Month
Breast Cancer Awareness Month
Clergy Appreciation Month
Computer Learning Month
Cookie Month
Domestic Violence Awareness Month
Eat Country Ham Month
International Drum Month
Lupus Awareness Month
National Diabetes Month
National Pizza Month
National Vegetarian Month
National Popcorn Popping Month
Sarcastic Month
Seafood Month

It’ll be all over on Sunday

513zN-KHPQL._BO2,204,203,200_PIsitb-sticker-v3-big,TopRight,0,-55_SX278_SY278_PIkin4,BottomRight,1,22_AA300_SH20_OU01_I can’t believe it’s real.
A friend urged me for years to share my love of cooking and trying new recipes.
I finally did it.

I gathered 50 yummy Easter recipes and created Quick and Easy Easter Recipes
as an Amazon Kindle download.

There are ten recipes in each of five categories: Appetizers, Breakfast, Main Dishes, Side Dishes and Desserts.  Some are standards, and some are standards with a twist.
(Yes, before you ask, I included the Sock It to Me Cake.)
Use the Look Inside feature to see the full list of all 50 recipes.

As a bonus, I’ve included three meal plans and five Easter-themed games and activities to keep the fun going with family and friends.
 
Here’s the best news:
Quick and Easy Easter Recipes is free Friday, April 18 and Saturday, April 19 at http://www.amazon.com/kindle/dp/B00JR1D4UG/
Be sure the price is showing as $0.00 before you hit the Buy button.

Download your free copy to your Kindle device or to a free Kindle app for your computer, iPad, or smartphone.
I would love it if after reading my book, you’d take  a few minutes to leave an honest review. If you spot errors
or ways I can improve it, I’d be grateful if you’d email your suggestions to me.
Remember, get your copy of Quick and Easy Easter Recipes, for free only on Friday, April 18 and Saturday, April 19 at http://www.amazon.com/kindle/dp/B00JR1D4UG/
 

Once you try some of these recipes, you’ll want to use them not just at Easter, but throughout the year.
The free download, however,  will be all over on Sunday.

Press Coverage

PRWeb - Online Visibility from Vocus

Author and Book Coach, Dr. Flora Morris Brown, Shows Aspiring Authors How to Write a Nonfiction Book in 90 Days in Villa Park, CA Self-Publishing Workshop
Author and book coach reveals to nonfiction writers the seven steps to publishing success and shows how recent changes in the publishing industry work to their advantage.

Villa Park, CA (PRWEB) March 30, 2013

PRWeb-TestimonialOn Saturday, April 20, 2013, Dr. Flora Morris Brown, author of “Color Your Life Happy: Create the Success, Abundance and Inner Joy You Deserve,” will lead a workshop, “How to Write a Nonfiction Book Even if You’re an Ordinary Person and Hated High School English” from 10:00 AM to 12:30 PM at Villa Park Community Room. The $99 fee includes the workshop , a workbook and a professional headshot for the book cover, website or promotional material. A professional photographer will be on site to shoot the photos. Digital photos will be emailed to participants.

Four out of five people want to write a book, but fear of rejection, lack of confidence and uncertainty about how to proceed holds them back. In this self-publishing workshop aspiring authors and busy entrepreneurs will learn how to turn their ideas and expertise into books fast, successfully publish their books and learn ways to begin earning profits before their books are even finished.

Preregistration is urged since space is limited.

For more information, contact Dr. Flora M. Brown at 714-637-1455 or flora@ florabrown.com.

Participants can get more information and register at https://coloryourlifepublished.com/AprilWorkshop. Dr. Brown’s mailing address is 5753 –G Santa Ana Canyon Rd., #360, Fullerton, CA 92807.


 

OCRegister

Monday, October 26, 2009

Anaheim Hills woman pens book on happiness

Flora Morris Brown signs copies of
‘Color Your Life Happy’ in Anaheim. 

CONTRIBUTOR
by SHARON HLAPCICH

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Flora Morris Brown, Ph.D., author of “Color Your Life Happy,” recently held a meet-and-greet event and book signing at the Anaheim Embassy Suites.

During the event, the Anaheim Hills resident shared her vision for the self-help/personal growth book, highlighting sections that engaged her audience in participatory exercise, using humor to exemplify a realistic strategy for happiness.

And since most people would rather have a happy life than the alternative, the easy-to-read book offers the tools and how to apply them. Practical principles combined with Brown’s personal life experiences and those of others she has met along the way serve to define the book’s premise: taking control of your life and finding inner joy and happiness. She incorporates positive psychology, ancient truths, poetry, and cartoons in the book to further illustrate her message.

Suggestions and activities in the book help the reader learn to face challenges, cope with unavoidable obstacles and adversity and to make choices that can lead to a meaningful and fulfilling life.

Brown has over 40 years of experience in the educational, writing and inspirational speaking field.

In addition to her latest endeavor, Brown is a life coach, speaker, consultant and entrepreneur who hosts a local radio program, maintains six websites, three blogs and publishes two newsletters. All share a commonality — her positive approach of not only discovering happiness, but to staying happy.

A dynamic motivational speaker with a straightforward every day technique, she customizes her presentation to fit her audience needs whether at the corporate level, a nonprofit organization or an academic group.

She graduated from the University of Southern California with a bachelor’s degree in English and a minor in drama; has an M.S. in education with a specialization in reading and a Ph.D. in curriculum and instruction; and is a professor emeritus at Fullerton College.

Brown lives by the mantra, “Nobody becomes somebody without the help of somebody else.”

“Color Your Life Happy” is available in bookstores such as Borders and Barnes and Noble or may be ordered directly from her Web site at www.coloryourlifehappy.com. Additional information about Brown, including future book signings, motivational materials and her services are also available on her Web site.

 

Get Naked in Your Marketing to Successfully Cover Your Business

When my friend and colleague, Danny Iny of Firepole Marketing published his ” Naked Marketing Manifesto” recently, a few entrepreneurs got worried.  But we all relaxed when we realized that none of his tips involve nudity, just brilliant ways to grab potential clients and market your book, service or product successfully.

If you haven’t already, get your own copy of the “Naked Marketing Manifesto” now.

Danny created a buzz around the Internet because he models his out-of-the-box suggestions. He includes his readers in the excitement by promptly responding to our comments, generously sharing his sources, encouraging us to add to his resources and allowing us to share his resources with our readers.

Even more exciting, Danny has consented to let me interview him soon so I can fire my own questions at him. Heads up for that in the next few weeks.

Check out the resources below to gain loads of new information that will help you market your book, service or products. Then leave your comments or questions.

What is a Book Cover?

A book cover is the face of a story.

When Chip Kidd was hired at Alfred A. Knopf, he was charged with the task of creating book covers. He gave books a face.

In the video below, you will learn how a pro translates a book’s content and the author’s intent into graphic design genius.

I promise that you will get inspired ideas that will help you better understand the connection between  your book cover and your story.

Share with me in the comments what ideas came up for you.

 

Are you unsure about your cover? I would love to be your partner in choosing a cover that compels readers to open your book. If you are ready to begin, pop me an email right now with “READY” in the subject line at [email protected] . Be sure to include your phone number and I’ll call you within 24 hours.

I’m going over to check for your email right now.