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Self-Published Authors: Technology Tips and Tools to Increase Your Visibility

Image from canstockphotoSelf-published authors,  have you uttered this sad tale: I have a garage full of books. How do I sell them?

If so, you made the mistake similar to planning a party, but forgetting to send out the invitations.

Potential readers must know you exist before they can buy your book.

Too many authors groan that they didn’t sign on to be salesmen, but without making yourself and your book visible, you stand almost no chance of selling any books.

Help is on the way.

Here are 6 articles and one free webinar to help you come out of hiding so you can enjoy the book sales you deserve.

Free Webinar on March 12, 2015:  Joan Stewart with Ben De Reinzo
Start Selling Books and Building an Audience in Minutes with Book Sales Pages
Register here.

This is for authors who are launching a book but don’t have the time, money or patience to build a website. It’s also for anyone who can’t rely on Amazon alone to sell their books.

On Thursday, March 12, Joan Stewart is hosting a free webinar with Ben De Reinzo from 4 to 5 p.m. Eastern Time. He’ll introduce you to a powerful new technology that gives authors more control over the sale of their books, even if they can’t afford a webmaster and have zero techie skills.

Drew Hendricks on Website Magazine
4 Critical Steps to Make Your Website Responsive

As of last year, more people are using their smart devices to browse the Web instead of computers. Due to the change in information medium, it’s important for businesses to create a responsive website that meets the needs of its consumers through a page that can be displayed fully and comfortably no matter what screen size is accessing it. By making your website responsive, you make your business’s information more convenient and therefore more accessible to anyone searching for it.

Mal Darwen on Wordtracker
An Introduction to Long Tail Keywords

The long tail of keyword research is fundamental to your online success. That’s really important, so I’ll say it again. The long tail of keyword research is fundamental to your online success.

I’ll tell you how to work with long tail keywords on your site to benefit your customers, improve conversions, and boost your visibility in search results.

Barry Schwartz on Search Engine Land
Google Search Algorithm Adds Mobile-Friendly Factors & App Indexing To Ranking

Google announced it is making two significant changes to its search algorithm for ranking the mobile search results.

Google will be using mobile-friendly factors in its mobile search results starting on April 21, 2015, and it will rank mobile apps participating in App Indexing for signed-in users better in the mobile search results starting today.

Caitlin Muir on Author Media
Why You Need a Hashtag for Your Next Book

Twitter isn’t going anywhere. The sad thing is, most authors are ignoring it.

They can’t afford to.

Janice Clark on BizmSolutions
11 Tools for Those Suffering Social Media Overwhelm

For a busy entrepreneur, the days can often fly by, with a workload so overwhelming that it seems impossible to get it all done.  Manage clients, market the business, stay on top of the latest trends and don’t forget to be authentic, creative and take some time to chat up your target audience on at least three different social platforms!  Whew! Sound familiar?
. . .
Here are eleven tools you can use to help you pull it all together and get more done in less time.

Aubre Andrus on Mashable
10 Quick and Easy Marketing Tools for Authors

Regardless of whether you’re self-published or have a Big 5 publisher behind your book, all authors are doing the same thing: promoting themselves and their book. While marketing takes away time from what we authors do best — writing — it’s a necessary evil.

 


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Article by Flora Brown

Flora Brown is an author, blogger, speaker, and book coach. She's the creator of "Rockin' Your Book" an eCourse delivered to your emailbox.

If you like this post, you can keep up with the latest information from Color Your Life Published by subscribing to updates at the top of this site. When you do, you'll be able to download a free copy of the eBook, "It's Time to Write Your Book."

50 Shades of Pay

Tie-in to 50 Shades of Grey brings 50 shades of pay

Photo by Flora Brown who thankfully has no aspirations for a career in photography

In the summer of 2012 I met a friend for lunch. As an avid reader, she always carries a book with her. This time I couldn’t help but notice her copy of “50 Fifty Shades of Grey” on the table, covered by a yellow flower in her attempt to camouflage it. She should have used a larger flower. (I can sometimes get a sharper focus, but I had to be quick. I was sneaking this shot.)

This mixed reaction is typical from readers who are hiding or denying their attraction to “50 Fifty Shades of Grey,” but are devouring it nonetheless.

The reaction by early readers foretold the book’s destiny. Check out its count of 29, 956 reviews as I was writing this article (that MUST be a record.) Many of the reviewers bashed the book as poorly written, amateurish, with unbelievable characters, but admitted they couldn’t put it down.

Even before the BDSM movie “50 Shades of Grey” opened in movie theaters on February 14th, the book-turned-movie sparked widespread reaction that will surely lead to 50 shades of pay for entrepreneurs, authors, psychologists, and others who are riding its popularity.

Quick-thinking entrepreneurs tie-in to the movie’s popularity

  • A Texas church gave a twist to the message of the movie by offering “Right THEY Valentines Day weekend experience” where the book 50 Shades of They by Pastor Ed Young was the reading material.
  • In an article titled 50 Shades of No Way, sex therapist says the book is the talk among her clients who worry that they are not steamy enough
  • Always urging us to get free publicity, Joan Stewart, the publicity hound, shares how B.L. Ochman pulled traffic to her Google+ account when she shared the LEGO version of “50 Shades” a few weeks ago.
  • Looking for more steamy romance? There’s an app for that. It’s called After Dark.
  • You can get your 50 Shades of Grey Christmas tree ornaments if you order early
  • Want to get that tie design on your nails? OPI shows you how in this video.

Celebrities had their fun with parodies

Negative reactions and repercussions get attention too

  • University of Chicago student charged with sexual assault after allegedly trying to recreate scenes from movie
  • Middle school students were unintentionally given 50 Shades of Grey crossword puzzles
  • American and Canadian activists who work to prevent domestic violence started a grassroots movement, 50 Dollars Not 50 Shades, urging us to donate to women’s shelters instead of buying movie tickets. Follow them on Twitter at #50dollarsnot50shades
  • Accusing 50 Shades of sabotaging intimacy, clinical psychologist Dr. Juli Slattery and Dannah Gresh are offering a free copy of their “Christian perspective” intimacy book, Pulling Back the Shades, in exchange for copies of the E L James novel. (Be sure to check out the authors’ poses on their website.)

Author is stunned her hobby piece is a phenomenon

No one is more surprised at the popularity and widespread reactions to her erotic romance trilogy starting with “50 Shades of Grey” than British wife and mom of two, E.L. James. She told TODAY’s Michelle Kosinski  “This is my midlife crisis, writ large. All my fantasies in there, and that’s it.”  James admits she’s not a great nor disciplined writer, and yet she brought a hot topic into the mainstream. That means lucrative pay for her and those who ride her popularity wave.

Visit NBCNews.com for breaking news, world news, and news about the economy

 

I’m a firm believer in promoting your book, business or service by piggybacking on holidays, special events and popular trends. If you are opposed to the topic of the book and movie, is this where you draw the line?

Or do you create your own book or movement presenting the opposing viewpoint?

Or quickly stock up on gray ties in your haberdashery?

Perhaps you could write an analytical work about the irony of the main character’s name, Christian?

Or you talk about how Jackie Collins is tame by comparison?

Would you let your distaste or disgust stop you from riding the 50 shades of pay possible for your business, product or  service with a “50 Shades of Grey” tie-in?

Leave your comment and share this article with others. I’m counting on you.


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Article by Flora Brown

Flora Brown is an author, blogger, speaker, and book coach. She's the creator of "Rockin' Your Book" an eCourse delivered to your emailbox.

If you like this post, you can keep up with the latest information from Color Your Life Published by subscribing to updates at the top of this site. When you do, you'll be able to download a free copy of the eBook, "It's Time to Write Your Book."

How to Take Book Publicity Baby Steps

Baby StepsWriting your book is the easy part. It’s selling your book that’s the challenge for you and every author.

To sell your book people have to know it exists. That’s where learning how to skillfully publicize your book comes in.

If publicizing your book is overwhelming you, Joan Stewart, the publicity hound,  has created exactly the program for you.

Book Publicity Ideas You Can Use Today to Sell More Books Tomorrow

Format: A webinar. Attend live or watch the video replay later.

Time: 4pm ET (Time Zone Converter)

Date: February 12, 2015

Your cost: $49.95

This program will give you lots of ideas for baby steps that you can take one day at a time. It’s the smartest, most efficient way to market your books because you can follow through on all of Joan’s  ideas without an exhausting time commitment.

You will learn:

  • Where to find one hour of free consulting every week to help with book marketing and many other aspects of publishing
  • 4 places in your own community that can help you sell books
  • A special place that’s so eager to hear from you it will help you publicize your books and your expertise several ways–and it won’t cost you a cent
  • A simple tweak you can make on Amazon to become a best-seller in your category
  • An easy way to convince a magazine to feature your new book and the one thing magazine editors tell me will increase your chances of being featured

and a dozen other ideas and tips you can do right away.

In addition to the value-loaded webinar, Joan is also offering fabulous bonuses.

Get all the details and discover the bonuses now at Book Publicity Ideas You Can Use Today to Sell More Books Tomorrow.

I’ve been a pleased customer and fan of Joan Stewart’s publicity tips since the internet was in its infancy.  Following her advice helped me fill workshops,  profitably promote my products, and double the response to my offers.

Now I’m proud to be a compensated affiliate who earns a commission on this product and I’m offering it because far too many authors don’t know how to promote their books.

Because I’m still a customer, I’ll be on the call on Thursday, February 12, 2015.  Join me there by signing up for Book Publicity Ideas You Can Use Today to Sell More Books Tomorrow

Is Marketing Via Press Releases Still a Good Idea?

Press releases (also known as news releases) have been the popular way to get key facts of a news story out since they were invented in 1906 by Ivy Ledbetter Lee.
Considered by many to be the founder of modern public relations, Lee sent out what is believed to be the first press release in 1906 reporting a derailed train in Atlantic City that killed 53.

With the constant pervasiveness of social media many question whether press releases are still a viable way to dispense information to the media. Even though they keep their eye on the Twitter stream, many editorial directors still rely on the press release when it’s created properly.

Press releases are best used to announce an event or the launch of product, brand or company. The most effective press releases

  • contain the “Five W’s” (who, what, when, where, why–and how) in the first paragraph
  • avoid jargon, tech-speak and cute metaphors; stick to simple language that we all can understand
  • reference the specific subject and product in the subject line
  • give brief background information
  • list contact information

Once you’ve submitted your press release, you have no control or idea where it may appear. Typically, announcements of local events appear in local newspapers.
Stories that have a broader appeal may appear in national or even international media. However it’s picked up, your story has the possibility of getting in the hands of bloggers, news media, consumers, retailers and anyone else who is intrigued by your story and sees a slant related to their interests.

Since the media may not contact you when your story appears, set up a Google Alert with your name or subject so you’ll be notified when and if it does appear.
When I offered a publishing workshop in my area, the story appeared in a number of local papers, as well as local directories where I had posted it. Since submitting his press release, my client, Dwayne Carl, has seen his story picked up by The Huffington Post where he was interviewed as well. (See his video interview above.) Dwayne’s book, Out of My Second Closet, is available on Amazon and from other major booksellers.

PRWeb is one of the most popular paid press release services because it goes straight to the search engines. Depending on the package you buy, they will also distribute  to Associated Press, regional sources, media digests and more.

If you’re strapped for cash, there is a long list of free press release sites. These are mostly directories where your release may be discovered, but won’t be distributed.

Press releases are indeed still a good idea. You don’t have to decide between press releases and social media. Use them all to create the buzz your event or launch deserve.

To discover the best ways and places to market your book, service or company, get my free report “20 Free tips and Tools for Aspiring Authors and Proactive Entrepreneurs” below. It includes the three best free press release services.


 

 

 

 

Connect with Your Fans If You Want to Sell Books

The following article appeared in Dan Janal’s Irreverent Marketing Memo on 10-17-11

Four young authors are selling lots of books and are inspiring a lot of people at the 21st Century Book Marketing Conference, [including Dan Janal!]

They are selling lots of books and their stories are all different.
Rick German, a coach and author of “Monetize Your Passion” says he networked like mad with other authors in his niche. “No matter what n iche you are in, you can meet the right people.” He did favors for them for two years, always asking, “How can I support you?” When his book came out, he called in the favors and people were happy to help. Now he spends every morning jogging on the beach, taking a dip and meditating – then coaches people on how to live his lifestyle. Sweet.

Kailin Gow has built an empire in the tween market and then the teen market as her readers grew up. She maintains strong ties to her readers by answering their emails (up to 2 hours a day) and responding via Facebook. She has a Facebook page for each book series. “They protect me from people who attack” she said. As to the time commitment she added, “I don’t sleep much.” Her books include the Desire Series, PULSE, Wicked Woods and Frost. A major worldwide game developer is creating games based on each series, she said.

Kevin Hansen collected people&rsq uo;s “regrets” on his website, then self-published a book “Secret Regrets: What If You Had a Second Chance.”  Get this: he contacted the Dr. Phil show and pitched his book – and they said yes, let’s do an entire show around this. That NEVER happens. But it did.

Hannah Dennison has written four books in the Vicky Hill Mysteries series by getting up at 5 a.m. every day and writing for two hours before going to her job.

These young authors serve as an inspiration to all!

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Dan Janal helps small businesses get publicity so they can sell more products. My clients get terrific results from my coaching, consulting, done-for-you services and do-it-yourself tools. For info, go to www.prleadsplus.com or call me at 952-380-1554.