If you succeed at that, and follow with quality content, you may hold your reader’s attention all the way to the end of your post.
OK, maybe the headline has a second job: to get readers to tweet, share, or otherwise spread your post.
Something interesting happened this week to show the power of a headline.
Jon Morrow, Associate Editor of Copyblogger (and at his request being lovingly dubbed “His Royal Awesomeness,”) published a post on his blog called “How to Triumph in a World of Naysaying Party Poops.”It is a powerful post that quickly got about 30+ comments.
But don’t go looking for it under that title.
When I went back the day after it appeared to read the comments, the title had changed to “Are You a Lunatic to Think You Can Make a Living from Your Blog?”
Just like that!
I did a double-take, rubbed my eyes and questioned my memory, but Carol Tice from MakeaLivingWriting was the first to call Jon out and question his motives. Only then was I brave enough to chime in.
So there you have it from His Royal Awesomeness.
Here’s what I learned:
1. No matter how clever your headlines, don’t get attached them. Click to tweet
2. Test your headlines. Click to tweet
3. Keep the headlines that generate the most tweets (or other shares you’re going after.) Click to tweet.
Call me crazy, but if your goal is to get engaged readers I call this freakin’ genius.
What do you think?