A marketing expert stopped by my booth at the California Women’s Conference. I recognized her name and was quite proud to meet her in person. She introduced herself and told me about her unique approach to helping her clients get visibility and move into 7-figure incomes.
I was immediately intrigued and wanted to learn more about her background and approach. Perhaps I would even sign up for her program.
As is my usual practice, when I returned to my office I checked out her website.
Next, I dashed over to Amazon to get her book, but I couldn’t find one.
A marketing expert without a book in her area of expertise?
That diminished her credibility in my mind.
Sure, her work and results could be as amazing as she
described without her having written a book.
With the changes in publishing it’s easier than ever
to create a full-length print book or an ebook. That’s why
it’s surprising to find a blogger, coach or entrepreneur who
has not made the time and commitment to write up her
approach, system, best tips, advice or success story.
If this sounds like you, be aware of another sobering fact:
meeting planners, bloggers and radio hosts are less likely
to invite you to interviews and speaking gigs if you don’t
have a published book.
There is good news.
Your book doesn’t have to be a full-length print version to
earn respect. E-book authors are winning credibility
along with print authors even though ebooks are a lot shorter
and much quicker to create and publish.
Don’t let your credibility be diminished any longer because
you don’t have a book on the market. As a blogger, coach
or entrepreneur you already have content that you share
with your clients and subscribers. Turning what you know
into a print or ebook is the next logical step.
More good news.
You don’t have to choose between a print book and an ebook.
Most authors create both.
If you are ready to step up your positioning, credibility and
visibility, let me be your partner in your journey to publishing
your print book or ebook.
Best news of all.
Grab the 4-week e-course and work on it at
your own pace. Get stated on your book with the e-course,
Rockin’ My Book now available now. In it we will tackle the toughest
part of writing your book: getting started, targeting your reader and
making a workable plan to complete and market your book.
P.S. If your inner critic is telling you that it’s too late to start or finish your book this year, send her to the corner without her dinner. She’s wrong. Join me in Rockin’ My Book and we’ll set her straight together.