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Archives for July 2012

10 Ways to Market Your Book: Think Outside the Bookstore

Listen below to me being interviewed by
Lisa Bentson, CEO of LEADs on the topic
“Low to No Cost Ways to Market Your Book, Business or Service”

Listen to internet radio with Lisa Bentson on Blog Talk Radio

Stir Up Some Encouragement, Inspiration, and Rejuvenation

Who has not had moments of discouragement, sluggishness, exhaustion and just plain burnout. To restore yourself you must do what the song says, “pick yourself up, dust yourself off and start all over again.”

Sounds good, but sometimes we don’t even have one ounce of push to start that process. That’s when motivation and inspiration from others can do the job.

Get the encouragement, motivation, inspiration or kick in the pants offered by the following bloggers and authors.

1. Suzannah Windsor Freeman at Write it Sideways says Don’t Quit! Help for Burnt-Out Bloggers/

With 4-month old twins teething and a 2 year-old with a cold, it’s clear that sleep deprivation took its toll on Suzannah and her husband.  She shares how she pulled herself back from weariness to begin posting to her blog again. You’ll be able to relate, get tips and share how you got your blog from dark back to the light.

2. Check in on Chris Guillebeau, author of The $100 Startup and The Art of Nonconformity to see where he is in the world today.

Chris lives his motto: set your own rules and  live life on your own terms.

3. Joanna Penn shares 10 Things the Olympics Can Teach Writers.

There is wisdom for everyone here, of course, not just writers. My favorite is the tip about authenticity. What’s your favorite?

4. Jeff Goins, blogger at Goinswriter describes a day that you may recognize in Days Like This and on his blog, When It Feels Like Everything is Falling Apart.

Thankfully he had a happy ending, as will you.

5. What would you pick as the 10 Most Inspiring Personal Development Quotes of All Time?

See if you agree with author, Myrko Thum, and if you don’t add your own to his list and be inspired today.

6. Angel from Marc and Angel Hack Life posted ample quotes to increase your productivity 60 Empowering Quotes to Help You Get Things Done

I l-o-v-e-d #37.

7. Jeff Nickles at My Super-Charged Life has just what you need,  Fun Tips to Re-Energize Yourself.

Interestingly enough I’ve been doing tip#5, Smile and Laugh, a lot lately since I interviewed Pragito Dove, a laughter meditation master on my radio show. You can listen to that episode here and even participate in a short laughter mediation exercise if you wish.

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Now that you’re feeling energized and enthusiastic, how about starting or finishing that book you have in you? I’d love to be your partner in your writing journey. I already created your 7-Step Roadmap to Publishing Success. Get it here.

10 Top Tips and Other Great Ideas for Creating Your Audio Book

When you began writing your book, you probably visualized it in print , but did you know there is a ready audience for other formats, especially audio books?  Not only is there growing demand for audio books, but limited availability of them.

In a recent post, Joanna Penn, at The Creative Penn, featured a guest blogger, Brendan Foley, author of  The 5 States of Success: Create Meaningful Success in Your Career, Business & Life, who shared his experiences in creating an audio book. After reading Brendan’s tips examine the extra information Joanna shares.  You can read the full post here.

When I left a comment on Brendan’s blog post regarding my own experiences with trying to create an audio book, he generously expanded on the tips he had already given in the article. I’ve put my comment and Brendan’s response below.

Brendan,

Thanks for sharing the steps and tips to creating an audio version of your book. When I set out to create an audio version of just a 34 page ebook, I discovered what a monumental task it is.

First mistake: I didn’t create a script. After all, how hard could it be to read my own nonfiction work?
Second mistake: I found myself wanting to reword what was on the page as I thought of better ways to express the text.
Third mistake: I tried to record the whole ebook in one sitting. Exhausting.

I haven’t finished that recording yet, but with the tips and sources offered in this post I’m encouraged to return to creating my audio book.

As for turning my 213 pg print book into audio, I’m very definitely investigating the services who have proper studios and know what they’re doing.

Blessings,
Flora

Brendan July 16, 2012 at 2:22 am

Hi Flora,

Yes when you start to look at audio you begin to see how different it is as a medium. I can so empathize with your mistakes above, but they are worthwhile in pointing you in the right direction. To build on your learnings I would say;

Mistake 1 – No Script; rewrite your piece or mark up your text. By this I mean use a color coded system and series of symbols to show where natural pauses are, words that need emphasis, changes in tone and links where sentences should flow into each other.

Mistake 2 – Edit as you go. Here is where you really benefit from a director or sound engineer. We often take things for granted or assume our readers know what we are talking about. Having another person there when recording allows you to be challenged as to your flow or meaning and then you can do a live edit. Also when using a sound engineer there are two ways to edit as you go; ‘rock n roll’ or ‘fluff n repeat’. So ‘rock n roll’ is where you make a mistake and the sound editor drops you in at the point of the mistake and then you continue on, ‘fluff n repeat’ is repeat the entire paragraph until it is right. I used ‘rock n roll’ when I recorded because it saves time and edits if they need to be made can be added to the script quickly. see http://loreleiking.blogspot.ie/2011/04/its-only-rock-n-roll.html

Mistake 3 – Time and energy. This is the one that really got me. I speak for a living as a motivator, coach and trainer. I am fit and healthy. I thought this would be a walk in the park… I was amazed at the level of concentration and effort required. So here is what I would do;
1. Warm up physically by walking as you will be sitting for some time.
2. Warm up your voice signing HIGH, Middle, low.
3. Drink LOTS of water as your vocal cords can dry out quickly, it also stops you sounding ‘lippy’.
4. Read for no more than 40min periods then break, stretch out and relax your brain.
5. BREATH. Your voice is created on your out breath so find a way to breath deeply to give you a good length of phrase. (Roger Love the US voice coach has some good techniques in his book).

I hope that this helps and best of luck with your audio endeavors!

Yours in ‘meaningful’ success,

Brendan

———————————

If you are ready, I’d love to be your travelling companion to make your writing journey a fun trip with a soft landing. Once you’ve completed your manuscript, you can convert it to many profitable formats. Begin with the 7-Step Roadmap to Publishing Success at http://www.abookin90days.com

Get Dan Poynter’s New Book on Writing, Free July 13 and 14–Hurry!

“Forget what you heard about book writing, publishing and promoting; the model just changed–for the better! Now you may print shorter runs at prices that make sense, publish your “books” in other (electronic) ways, sell them automatically and promote them for practically nothing. You will discover how to wring maximum value out of your work. This is an exciting time to be a writer.”

This is how Dan Poynter begins Writing Your Book: Cashing in on Publishing, Faster, Easier, & Cheaper, his 54-page ebook loaded with tips, steps and advice based on decades of experience and success. This Kindle version is free today, July 13 through July 14 until midnight.

You do not have to own a Kindle in order to take advantage of this. Amazon makes Kindle reader apps available free for your computer or mobile devices. Grab yours at Kindle Reader.

Dan is the authority on self-publishing and author of 130 books.

Always keeping up with changing technology, Dan admits that he is testing Kindle Direct Publishing Select Freebie Day. He says,

You can help me gain experience, figures, and even some money, by downloading this free book on writing books.
The above is the pitch I am testing.

He begins his book stressing the importance of researching your topic for comparable books, readers’ reviews to ensure that there is a market for your book. From there, he goes on to tell you how to

  • Build your book using the world’s largest library that’s on your desk, the Web.
  • Get your book professionally edited and reviewed
  • Register your copyright
  • Properly use quotations and other information from others
  • Create and publish ebooks as well as print books
  • Convert and post your ebook
  • Collaborate with a colleague, editor or ghostwriter
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The greatest benefit of Dan’s book is learning that you don’t have to choose between self-publishing and traditional publishing or ebooks v.s. print books. You can do all of these if you wish. He tells you how to do so profitably.

Any time Friday or Saturday, log on to
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Meet the Freddy Krueger of Blogging: Interview with Danny Iny

It was my pleasure to interview Danny Iny, profilic blogger and teacher in the Firepole Marketing Training Program. He has distinguished himself as an entrepreneur, marketer and author. His work, The Naked Marketing Manifesto, has resonated with entrepreneurs and marketers across the Internet. He’s especially excited to be the co-author, with Guy Kawasaki, Brian Clark, Mitch Joel, and a lot of other people you’d  recognize, in Engagement from Scratch!: How Super-Community Builders Create a Loyal Audience, and How You Can Do the Same!

Enjoy the highlights of our interview below or if you prefer to listen to the full unedited interview, click the audio button immediately below:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Entrepreneurship is a high impact activity

Q: In one of your articles, you said that “There are days when I wish that entrepreneurship wasn’t such a high-impact activity.” Would you explain what you mean by that? And then along with that, share what milestones and setbacks have gotten you to where you are right now?

A: Sure. So that was in a post I wrote that was– it was a really a pivotal point in my life. I had just finished my MBA and at that pretty much like exactly the same time, I found that the job that I wanted that was the reason why I did the MBA didn’t count up. So it was very frustrating. It was a very kind of pivotal point for me. It all worked out very well because in a hindsight, if I had taken that teaching position, or I should say if I’ve gotten that teaching position, I wouldn’t be able to do all the things I’m doing with Firepole Marketing. So things worked out.

But what else it kind of alluding to is that it’s a lot like, well like a high-impact sport like I come from a martial arts background so something like ultimate fighting or whether it’s Olympic training of any kind that you really got to be fully committed and give it your all. There is no–– you can’t just do it as a hobby kind of for fun. You’re either in or you’re not. And sometimes, it’s still no mat–– even though you give it your all, you’re going to get kicked in the teeth and you’re going to fall down and it’s not going to be pleasant. And that’s just the nature of the game. But you pick yourself back up and you keep on going.

And I have had my fair share of setbacks and there is this whole MBA leading to not getting the job experience, there was–– I ran a start-up company in 2007, 2008 called MaestroReading, reading software, teaches kids how to read. And I was young and I was inexperienced and the timing was very bad in terms of what happened with the markets. And all that together just destroyed the business and I got stuck with forced to having to let all my employees go and I got stuck with a lot of personal debt. So I definitely had my share of setbacks.

But you see them all as learning experiences. You learn something. You keep on going. And it gets you better equipped to do better with the next thing that you try. And more recently, things have been just going spectacularly well and we’ve been breaking milestone after milestone with Firepole Marketing and with my business.

Danny convinces parents to let him drop out of high school to become entrepreneur

Q. What did you do and say that finally convinced your parents to support you in this decision? I’m just trying to imagine what it would be like if I had my kids made that decision.

That’s a great question and I absolutely have to say I can’t take all the credit for this experience fact that I have. Broad-minded parents certainly allowed me to do a lot of the things and empowered me to do a lot of the things that I ended up doing. The back story to that whole kind of a decision was that I was your stereotypical, goody two-shoes little kid up until about the 7th or 8th grade. I was every teacher’s favorite students. I was the one who had his homework all done before he went home kind of thing, like that was me.

And then I got into the 9th grade and suddenly, I don’t know what switched, but I was just so bored. I was just not enjoying and not interested in anything that was being covered and I thought it was just moving so slowly. And I started cutting a lot of classes. And I, overnight, almost I kind of went from this goody two-shoes  [to missed 152 classes.]

. . .it was a downhill from there.

.. . when I  . . .actually told my parents, “This is what I’m going to do,” my mom. . . saw that I was actually was going to be doing something with my time and she was fine with it. She was very supportive and she’d had her own experience in high school and she didn’t consider it to be a highly valuable use of time

[My mom] also [said] “Oh, look, I mean, worst case–– worst comes to worst, I really want it so you spending a year in night school and you get a high school diploma. It’s like your opportunity cost here is not actually that grade. If . . . you absolutely realize you need that high school diploma, you just go back and get one.”

. . .My dad was much more skeptical and it was–– it was quite a leap of faith on his part and I’m sure he lost a lot of nights’ sleep doing it.

. . .it’s really important for anyone who’s listening to this, do I think high school is a valuable experience? Not really, to be perfectly honest, but I’m not saying everyone should then pick up and quit school. I’m saying that I would encourage them to do so if they can think of something better to do with their time and only at that point.

Is Danny an entrepreneur, teacher or writer?

Q. Do you see yourself as an entrepreneur, a teacher, or a writer first?

A. That’s a really interesting question, and I would say that I see myself as all three but in different ways.

So entrepreneurship is kind of what I do. Teaching is almost the skill set that I bring to there in a lot of the business stuff that I do. And as for writing, writing is actually not significantly different, in my opinion at least, from teaching.

I’m good at communicating that to other people and weigh the two softly down, well that’s all that writing really is. And I think writing, it’s something I’m very good at. It’s a skill set that I have developed and I have always been comfortable with to a certain extent. But I don’t–– I don’t see myself as a writer, kind of like someone who, I don’t know, spends a lot of their time working on the phone and in conversations as part of their work. They don’t see themselves as a professional conversationalist. It’s just it’s–– it’s part of the job, right. It’s part of how you do it.

What is the benchmark of good writing?

A. I’ll tell you how I determine what makes writing good, and the way I know that I have written something and I have done a good job is when people read it and they say, “This sounds just like you.”

That’s how I know if you have done a good job with this. Good writing, if you wanted it to be really good writing, imagine just sitting across from a good friend, having a cup of coffee, having a beer maybe, you’re sitting down, you’re having a conversation, and I asked you a question. And you’re explaining it. You’re answering their question, or you’re sharing an idea. And the way you write minus the um’s, uh’s, or that’s kind of stuttering, minus all that, what you write should sound exactly like what you would say to your friend. And if at the end of the conversation your friend gets it, then you’ve done a good job.

How Danny became the Freddy Krueger of Blogging

Q. You’ve become the Freddy Krueger of Internet. Would you share how you got that moniker and what led you to start using it in your marketing?

A. Yeah, sure. So first of all the important thing to say is I did not come up with this. This was not originally my idea. I started–– one of the–– one of the early tactics that I used to grow my audience with Firepole Marketing was guest posting. So I did a lot of guest writing for other blogs and I quickly found that the more writing you do and the more that writing is concentrated in a short time frame, the more likely it is for people to notice you which is just–– it makes sense if you think about it, right. If they see you on three places in a week, they’re more likely to notice yo

And so I started doing that intentionally, like kind of writing a lot of posts in waves. I’m trying to pile those and go up at the same time. And people started to notice. And this guy, Eugene who’s–– he’s actually has become a friend. We talked on the phone every so often. Eugene Farber over at Content Strategy Hub, he blogs out of New York, he had started even calling[ me] names on some of his post saying, “Wow Danny! It’s like your Freddy Krueger, wherever I turned, you’re there.”

And it just kind of stuck and I found out–– and this is for everyone who’s listening. Pay attention to this because this is important.

One of the most important things that has contributed to my success is paying attention. You can look like a genius. If you just pay attention and notice good ideas when they happen around you and it’s amazing how much credit I get for coming up with brilliant stuff when really all I’m doing is just noticing somebody else’s good idea and applying it.

And so he [Eugene] said this a couple of times and I noticed, “Okay, there was a resonance.”  It’s memorable. It kind of–– it captures–– for anyone who’s familiar with my story, it kind of captures it all.

And so I ran with it. I wrote a blog post saying “How I became the Freddy Krueger of blogging” and it just kind of stuck.


Danny talks about the Naked Marketing Manifesto

Q:  Which product are you the most proud of the things you’ve done lately?

A. Oh, I’m very excited about what’s happening with the Naked Marketing Manifesto. So for those who haven’t read it, I’ll, I’ll–– or who don’t know what it is, I’ll share with you some of the back story on this

The Naked Marketing Manifesto is short and it’s important to stress that it’s short. It’s 42 small pages with pretty large print and I wrote this thing because I felt that marketing has really gotten too complicated. It’s been made to be way more complex than it has to be. If you do a Google search, I don’t remember if the numbers out there are like billions and billions of results about marketing. There are hundreds of thousands of books about it. And yet if you sit down with any set of experts and ask them, “What is the number one go-to starting point book about marketing?”, it’s really hard for them to bring something up. There’s a lot of–– if you want a book about, the right book about buzz marketing, or the right book about copywriting, or the right book about whatever niche, they’ll have one.

But what is the book to start about marketing? It’s like it’s so fragmented and there is none. There is none that a lot of experts could agree on, and I’d like to think that if there’s a list of experts, I’m probably somewhere on that list and I’ve asked a lot of my colleagues and nobody could really come up with what is that one book. And so I wrote this Manifesto with the intention of just making marketing simpler. Marketing is fundamental. It’s just about aligning what you’ve got with what people want and I’m telling you about it, that’s all there is to it.

And so over those 42 small pages of large print, I used the metaphor of an intimate relationship to explain how to go through the process of doing that. And so I just put together the Manifesto. I spent maybe 3 or 4 months doing it. It was quite a lot of work but it was–– I think it was worth it. I put this thing together and I put it online. I made it available for free. It’s–– so you don’t even need to opt in with the name or email address. Just go to NakedMarketingManifesto.com and you either tweet or share on Facebook in order to grab it.

And the responses have just blown me away. It’s in the last month since I released that, it’s been downloaded and shared several thousand times. A couple of dozen pieces of companion material were written and created by the community. They were viewed in combination over 15,000 times. There have been reviews. There have been feedbacks. The response has just been phenomenal and to the point that I’m realizing, “Okay, there is this appetite or there is demand, then maybe I should write a book about it.”

Danny makes plan to turn manifesto into book

A: So I’ve turned around, I’ve asked my audience “Is this something that you like me to do?” And the response has been yes. And what I’m doing now and I don’t want to spill the beans just yet, I’m kind of going to make out an announcement this evening actually. So I guess it will be a little while ago when you are listening to this.

But I’m just about to share how I’m going to go about writing because it’s very important to me that if I write this, it’d not be just another marketing book to sit on the shelf. It’s going to be something that is truly amazingly valuable. And what I can say is that the way the books are conventionally written, that isn’t likely to happen.

Because how books are usually written: the author has an idea about what to write and hopefully that idea is based on market demand and stuff that he’s–– the author has seen that’s something people want. And that’s the case here. I have seen that people like this idea. Okay, great. So the author then goes away to write in seclusion in, I don’t know, a cabin in the woods or something.

They write their book and after six months, they come back with the book that is their best guess at what their best understanding was of the market demand six months ago. And there’s often quite a mismatch between what they end up writing and what the market actually needs. And so that’s what I don’t want to do and I think I’ve come up with a really interesting way of doing things differently.

Find out how Danny is writing his book very differently here.

Danny believes everyone needs a teacher

A: . . .everyone needs a teacher and that comes back to the importance of these gifted teachers that are out there. Many of them are in schools, many of them are not. But people need teachers which is why if you have something to offer, and this applies to every listeners, then you have responsibility to share it. And if you need help, you have responsibility to find the teacher who can–– who can provide it.

Danny’s advice on getting to work with celebrities

Q: What advice do you have for those of us who want to eventually get to be in the Guy Kawasaki circle or we want to be able to collaborate or work with these people. What is your advice for getting into the celebrity circle?

A. I never think of people as celebrities and I am not interested in working with celebrities. I am interested in working with people that have something of substance to offer.

If you want to work with someone like Brian Clark or Guy Kawasaki, then you’ve got to maneuver the situations so that you have something to bring to the table that Brian Clark or Guy Kawasaki will be happy to out their names on.

Grab Danny’s works free, then let him know what you think about them

NakedMarketingManifesto.com and EngagementfromScratch.com

Ready to learn from Danny? Join me in his  Write Like Freddy program to learn to land guest blog posts that will build your list and increase your profits. In this affordable 4-module course you will be amazed how fast you will gain the information, skill and support you need.