Archives for June 2012
You’ve already heard many times that 4 out of 5 people want to write a book, but that sadly many of them won’t.
It has very little to do with talent, skills or even time. You’ve already discovered that you make time in your life for the things about which you are passionate.
So, what is the problem. Why are people still not getting their books written and published?
Fear, lack of confidence and uncertainty are the culprits.
One of the best ways to get around these problems in addition to developing a positive mindset, is to listen to and hang out with folks who have already published a book and are willing to share techniques and tips with you.
In addition to what I share on this site, I like to bring in other authors who will share with you.
Danny Iny of Firepole Marketing created over 41 videos to respond to questions from his readers. Here is one about publishing your book. Watch. Learn. Enjoy.
Press releases (also known as news releases) have been the popular way to get key facts of a news story out since they were invented in 1906 by Ivy Ledbetter Lee.
Considered by many to be the founder of modern public relations, Lee sent out what is believed to be the first press release in 1906 reporting a derailed train in Atlantic City that killed 53.
With the constant pervasiveness of social media many question whether press releases are still a viable way to dispense information to the media. Even though they keep their eye on the Twitter stream, many editorial directors still rely on the press release when it’s created properly.
Press releases are best used to announce an event or the launch of product, brand or company. The most effective press releases
- contain the “Five W’s” (who, what, when, where, why–and how) in the first paragraph
- avoid jargon, tech-speak and cute metaphors; stick to simple language that we all can understand
- reference the specific subject and product in the subject line
- give brief background information
- list contact information
Once you’ve submitted your press release, you have no control or idea where it may appear. Typically, announcements of local events appear in local newspapers.
Stories that have a broader appeal may appear in national or even international media. However it’s picked up, your story has the possibility of getting in the hands of bloggers, news media, consumers, retailers and anyone else who is intrigued by your story and sees a slant related to their interests.
Since the media may not contact you when your story appears, set up a Google Alert with your name or subject so you’ll be notified when and if it does appear.
When I offered a publishing workshop in my area, the story appeared in a number of local papers, as well as local directories where I had posted it. Since submitting his press release, my client, Dwayne Carl, has seen his story picked up by The Huffington Post where he was interviewed as well. (See his video interview above.) Dwayne’s book, Out of My Second Closet, is available on Amazon and from other major booksellers.
PRWeb is one of the most popular paid press release services because it goes straight to the search engines. Depending on the package you buy, they will also distribute to Associated Press, regional sources, media digests and more.
If you’re strapped for cash, there is a long list of free press release sites. These are mostly directories where your release may be discovered, but won’t be distributed.
Press releases are indeed still a good idea. You don’t have to decide between press releases and social media. Use them all to create the buzz your event or launch deserve.
To discover the best ways and places to market your book, service or company, get my free report “20 Free tips and Tools for Aspiring Authors and Proactive Entrepreneurs” below. It includes the three best free press release services.
When my friend and colleague, Danny Iny of Firepole Marketing published his ” Naked Marketing Manifesto” recently, a few entrepreneurs got worried. But we all relaxed when we realized that none of his tips involve nudity, just brilliant ways to grab potential clients and market your book, service or product successfully.
If you haven’t already, get your own copy of the “Naked Marketing Manifesto” now.
Danny created a buzz around the Internet because he models his out-of-the-box suggestions. He includes his readers in the excitement by promptly responding to our comments, generously sharing his sources, encouraging us to add to his resources and allowing us to share his resources with our readers.
Even more exciting, Danny has consented to let me interview him soon so I can fire my own questions at him. Heads up for that in the next few weeks.
Check out the resources below to gain loads of new information that will help you market your book, service or products. Then leave your comments or questions.
I believe everyone is a writer because we spend our days telling stories to ourselves (although many of them are not true) about ourselves and the world around us. Sadly, many of us never write our stories down where others can be informed, inspired, and empowered by them.
I believe so much in the power of writing that I now encourage others to write and even publish their work, not to necessarily become best sellers, but to become “tellers” before they die.
Having said all that, I confess that my inner critic, Susie, still tries to discourage my writing. When she shows up I send her to the corner.
Which is why we need like-minded encouragers, supporters and sounding boards. That has been the great gift of social media. Where else and when else in history can you share your thoughts and ideas or post your inquiries with people from the around the world 24/7? For all our complaining about the pervasiveness of social media, it is a miraculous opportunity. And when combined with local networks and events, we arm ourselves with the resources and tools we need for success.
Five things to do to become a (better) writer.
1. Create a community.
You can do this on LinkedIn, Meetup or Facebook. On all these sites, decide your goal for joining the group. Then find groups that have active and robust memberships. Once you join, participate by offering valuable information, not making a pitch for your products.
2. Join a tribe.
I joined Triberr.com and GutsieIndiePublishers online, and a Southern California group called Publishers and Writers of San Diego. Not only have I met many fine writers, editors and publishers, but have discovered many new resources and techniques as well.
Perhaps you will benefit from a tribe that writes in your genre, such as the National Association of Memoir Writers, where you can have access to loads of resources, as well as learn from active memoir writers who share their experiences and tips on the member teleconferences.
3. Participate in a challenge.
I’ve been in blogging challenges and article challenges. I’ve participated in a writing challenge created by Jeff Goins and a blog challenge by Michelle Shaeffer, to name a few. Though most writing challenges offer prizes, that is not the point. My motivation is to sharpen my skills and get to know other writers. Some of the writers I’ve met in these challenges have become friends, colleagues and even joint venture partners.
Reading broadens you, gives you another perspective and sparks new ideas.
In his article, “Stephen King’s 20 Tips for Becoming a Frighteningly Good Writer,” Jon Morrow captures King’s key wisdom and then adds commentary of his own regarding becoming a successful blogger.
Stephen King said
“If you want to be a writer, you must do two things above all others: read a lot and write a lot.”
Of course, most bloggers do neither. We start a blog, squeeze in the occasional post between going to the gym and picking up take-out, and then expect it to somehow lead to fame and fortune.
Sorry, but that’s not how it works. Every popular blogger I know reads at least one book every week and writes at least 1,000 words every day.
Yes, it’s a lot, but success comes at a price, folks. Are you willing to pay it?
5. Respect the revision process.
I urge you to hire or convince someone else to edit your work before you publish it. Then use their notes to make revisions. That’s why I urge my clients to get their first drafts done as fast as possible so they can get to the real work of writing: revision.
Revision is not optional. It is actually the most important part of the writing process. It’s when you shape, tone up and hone your thoughts.
“I’m not a very good writer, but I’m an excellent rewriter.”James Michener
You may have submitted your first and only drafts in high school English, and maybe even in college. But publishing your article and book for the public is a different story. They won’t be as forgiving as Miss Lewis (my 10th grade English teacher–Wait! she wasn’t that forgiving either.)
Your job as a writer is to make your ideas flow smoothly to eliminate (or at least minimize) jerks and jumps in the story you tell.
And for those of you who insist on doing your own proofreading, (gasp!) at least heed this advice.
“If you’re going to proofread your own work, do it from back to front,” says Neal Wooten
Some of the advice I’ve shared is best suited for people who want to make a living from writing or blogging. That may not be you.
Perhaps you want to be an occasional writer for whom just getting your work into print is the reward. Or maybe you want to use your writing to springboard your speaking career or leave a legacy for your grandkids or make just enough euros to pay for your lattes when you travel.
Whatever your goal, by doing these five things you will not only be a writer, but a better one for sure.
Does the idea of writing appeal to you, but you need help with getting started or back in gear? An easy way to get into the swing is to get my 4-week e-course, “Rockin’ My Book.” Once enrolled you will receive a lesson in your email each week with loads of content and suggested activitives. Get the e-course details here. You’ll get a gentle push, but no pressure. Email me with your questions throughout the course. Get the e-course now.